Writing an effective seed letter is hard work and requires time and follow-up. This 11 part video series by David Topus on Sales Communication provides information and ideas on effective sales writing that will get you started on writing a great seed letter.

A great letter will usually contain the following four elements:

  1. Powerful Headline
  2. Benefit Bullets
  3. Guarantee
  4. Close and ask for meeting/sale

This article provides more information on how to utilize the above steps to write a great letter. Here is another article that can provide assistance (free registration is required to read the entire article). This article provides insight into utilizing an introduction letter to help set up an in-person meeting in the future. And finally, this article provides some creative ideas for a successful letter.

Prospecting is key in our business, and excellent letter writing can be your competitive advantage to gaining more clients.