LBS Digital Expert and Co-Founder & Managing Principal at OTTBuyer.com, Mark Landon, answers LIVE broadcaster questions! In this session:
- In my market we sell OTT using Marketron’s “Pitch” product. Comcast is active selling OTT as well. Can you comment on Comcast’s OTT product?
- Is CTV something that radio stations should be concerned with and offering to clients? If so, what is the first step we should be taking?
- Ads do run on CBS, ABC, etc. on Hulu. It is a live linear stream of the broadcast affiliate. Is this different than what you have described?
- Can an advertiser get too specific with targeting which causes them to limit their total reach & frequency?