LBS Digital Expert and Co-Founder & Managing Principal at, Mark Landon, answers LIVE broadcaster questions! In this session:

  • What category do you think is a goldmine for OTT? And on the flip side – in your experience, do you think there’s a category that is tough for OTT?
  • For clients who want incoming phone calls as a result of their campaign, would CTV or linear be more effective?
  • I have been instructing clients to use QR Codes to track OTT/CTV usage/effectiveness. Are QR Codes making a comeback? I have seen a lot of national advertisers using this method as well.
  • Do you track website visits for X days after the campaign ends or someone is served an impression to give them time to visit if the site? If so, what timeframe do you use?