Over-The-Top – What Every Local TV and Radio Seller Must Know As You Sell For, Or Compete Against, OTT – Part 6 – Q&A

LBS Digital Expert and Co-Founder & Managing Principal at OTTBuyer.com, Mark Landon, answers LIVE broadcaster questions! In this session:

• Is OTT marketing happening with local advertisers in smaller markets?
• When you showed the case study campaign, what window of time are you using to track those site visits? Is it the same 3 days that the CTV ad ran?
• What are the companies through which we can sell CTV ads for our clients where it is white labeled for our station?
• Do you see ratings based selling going away and moving exclusively to impression based selling?
• We are utilizing Simplifi in our local market and marking up our CPM to $50 for OTT. How does this compare to the national CPM rate?