LBS Digital Expert and Co-Founder & Managing Principal at, Mark Landon, answers LIVE broadcaster questions! In this session:

  • Is OTT marketing happening with local advertisers in smaller markets?
  • When you showed the case study campaign, what window of time are you using to track those site visits? Is it the same 3 days that the CTV ad ran?
  • What are the companies through which we can sell CTV ads for our clients where it is white labeled for our station?
  • Do you see ratings based selling going away and moving exclusively to impression based selling?
  • We are utilizing Simplifi in our local market and marking up our CPM to $50 for OTT. How does this compare to the national CPM rate?