LBS Digital Expert and Co-Founder & Managing Principal at, Mark Landon, answers LIVE broadcaster questions! In this session:

  • What percentage of a Local Advertiser’s budget should be committed to OTT vs their traditional broadcast budget?
  • Outside of Hulu, are there a significant number of users in rural areas like the Midwest using CTV and OTT?
  • Is there an objective way of measuring cost per impression on traditional TV like there is on CTV?
  • How would you recommend that I help my station leaders get out of the mindset of “just sell our radio inventory, then we will worry about other things like OTT”?