Over-The-Top – What Every Local TV and Radio Seller Must Know As You Sell For, Or Compete Against, OTT – Part 7 – Q&A

LBS Digital Expert and Co-Founder & Managing Principal at OTTBuyer.com, Mark Landon, answers LIVE broadcaster questions! In this session:

• What percentage of a Local Advertiser’s budget should be committed to OTT vs their traditional broadcast budget?
• Outside of Hulu, are there a significant number of users in rural areas like the Midwest using CTV and OTT?
• Is there an objective way of measuring cost per impression on traditional TV like there is on CTV?
• How would you recommend that I help my station leaders get out of the mindset of “just sell our radio inventory, then we will worry about other things like OTT”?