LBS Digital Expert and Co-Founder & Managing Principal at, Mark Landon, answers LIVE broadcaster questions! In this session:

  • I already sell CTV and OTT.  How can I show the correlation between a TV commercial and a web search?
  • Regarding reporting, how in-depth should the info be? Our current provider only provides the top 5 or 10 impression destinations at the end of a campaign.
  • What dollar amount of advertising would a client need to spend on CTV in a smaller market to make an impact?
  • What is a reasonable range to charge clients for targeted display and geofencing?