Over-The-Top - What Every Local TV and Radio Seller Must Know As You Sell For, Or Compete Against, OTT - Part 6 - Q&A

LBS Digital Expert and Co-Founder & Managing Principal at OTTBuyer.com, Mark Landon, answers LIVE broadcaster questions! In this session:

Is OTT marketing happening with local advertisers in smaller markets?
When you showed the case study campaign, what window of time are you using to track those site visits? Is it the same 3 days that the CTV ad ran?
What are the companies through which we can sell CTV ads for our clients where it is white labeled for our station?
Do you see ratings based selling going away and moving exclusively to impression based selling?
We are utilizing Simplifi in our local market and marking up our CPM to $50 for OTT. How does this compare to the national CPM rate?

Over-The-Top – What Every Local TV and Radio Seller Must Know As You Sell For, Or Compete Against, OTT – Part 6 – Q&A