home imp | Local Broadcast Sales

Home and Garden Stores Sales Research

John Marling, CEO of Pulse Research and LBS Research Expert, offers information you can share and use with your LOCAL home and garden stores and landscaping companies! FREE...

Home Remodeling

Home Improvement Sales Ideas

Eric Moore discusses the latest in Baby Boomer remodeling trends and gives us a great perspective on what your home improvement stores, contractors, home builders, and real...

3 Easy Ways To More Engaging, Authentic And Profitable Copy – Part 6 – Q&A

Blaine and Honey Parker Q&A, LBS Webinars - 2022

LBS Branding Experts, Blaine and Honey Parker, take LIVE broadcaster questions! In this session:

I hear you that we need to use words and phrases that people actually use in real life. How do you handle a customer that really wants their spot to say “for all your home improvement needs”?
Do you recommend that we go back and forth with our coworkers over ad copy? We are all so busy and don't see each other much because we work out of our homes a couple days a week. Any thoughts on how to team up on copy development?
What do you do to keep your creative skills sharp?
Are you saying that we should use humor sparingly? It was a little unclear when you mentioned the humorous ads that you have run for your plumbing customer for the past 12 years?

COVID-19: Be the Best in Your Market – Part 7

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

What are some compelling reasons that a business should advertise if they are going to be closed for the next month or two?
Since we are in the brand building business, shouldn't that be enough reason to continue advertising right now?
What are some sponsorship packages that would be appropriate, exciting, and successful during this pandemic?
What categories are best to focus on right now?
How do I get people to understand that the ag industry is still open for business?
Home improvement companies are saying that they can't work because they can't go into peoples' houses right now and when things come back they are going to be slammed so they don't need to advertise. How do I respond to that?

Memorial Day Spots

Ad Trends

Looking for some solid ideas for Memorial Day spots? Here are some examples from different categories to get your creativity flowing: TV Home Improvement and Patio...