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Growing Sales with Your Best Year of Performance Ever – Part 7 – Q&A

Growing Sales with Your Best Year of Performance Ever – Part 7 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

  • I have a window and door installation company that I’ve been trying to get on the air. They keep saying that my radio station can’t prove ROI. How would you respond to them?
  • We’ve been trying to get an indoor shooting range on air who likes using outdoor billboards. What are your thoughts on this?

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Growing Sales with Your Best Year of Performance Ever – Part 6 – Q&A

Growing Sales with Your Best Year of Performance Ever – Part 6 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

  • Can you tell me what you think about approaching a local bridal shop? The one I’m thinking of seems to be a good size and reasonably busy. I know that my station can get them more people from surrounding towns. How would you get that conversation started?
  • I’m new to the station, but I sold furniture before this. How do you come up with great ideas for businesses and get their attention so they will talk to you?

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Growing Sales with AI-Driven Campaigns and Creative Ideas – Part 7 – Q&A

Growing Sales with AI-Driven Campaigns and Creative Ideas – Part 7 – Q&A

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LBS AI and Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

  • We all know that AI sometimes gives bad information. If I use AI to check a prospect’s reputation, will it accurately give me the resources it used to tell me that they are a bad prospect so I can decide for myself and is that even a good idea?
  • You say that we have to edit AI output to claim it as our own. Does it count as editing on that level if I use prompts to refine the output or do I actually have to copy/paste it into a document and change things myself?it?

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