LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

• What are some creative message ideas for independent used car dealers? They have multiple brands and price ranges of cars. Do you focus on 2 or 3 specific brands/models? Or say “we have 35 cars on the lot priced at $399 per month” etc.
• I mentioned co-op in a meeting with a dealer and he jumped down my throat. They apparently refuse co-op dollars and don’t do floor plan, they buy all inventory old-school. This is one of the 3 biggest dealers in the region. Can you comment on what to do when this happens?

LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

• Isn’t it better to stress the dealer name for the website? What if there are multiple dealers of the same brand in the same zip code? If the buyer searches the zip code brand, won’t all of the competition come up, especially if the competition invests more money for search engines?
• What would you say to a dealer that has a CPVR below the national average?
• I want to bring back an old client, but they didn’t see success with their small awareness spot for their new team. How can I convince them to think bigger?

LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

• Can you tell us how some broadcast sellers became your favorite advertiser in your market and what did they do to gain your trust?
• Can you go over once more why the used car department is so critical today?