Ask LBS: Moving and Storage Companies
The following links offer the information and key facts you need to become a semi-expert on the...
Read More
LBS as a Research Source
Did you know that LBS is chock-full of information and data you can use in the field and that it is growing every single day? Want to know how to use LBS to find what you need? Choose from three simple options! From any LBS page...
Read MoreHVAC and Indoor Climate Control Repair Co-op Opportunities
Manufacturers will sometimes offer advertising support and even co-op money for dealers. This takes some extra work on your part to meet the criteria, but can absolutely be worth it! The products that your potential customer...
Read More
HVAC and Indoor Climate Control Promotion Ideas
The main way that HVAC dealers promote their services is that a well-serviced HVAC unit will make...
Read More3 Unique Promotion Ideas for Jewelers
Looking for a unique marketing idea to pitch a jeweler? One of these opportunities should get your prospects’ attention! 1) Hunt for the Hidden Gem Have your client “hide” a photo of a special gem on...
Read MoreAny examples of effective online + on-air healthcare promotions?
The key marketing goal of most healthcare advertisers is education and awareness. I’m always recommending webinars as a an option to pitch to healthcare advertisers. Although some healthcare organizations regularly host...
Read MoreHow can I increase traffic to a local Urgent Care clinic’s website?
First, ask your client what are the three most common reasons someone is going to come into their office and/or website. That information will focus their marketing message. Next, assuming your client’s measure for success...
Read MoreAny must Dos and Don’ts when picking a hashtag for a campaign?
Like anything else in marketing: Keep it simple Make it memorable Make sure it ties directly into your client’s goal Here are some other hashtag best practices you might find helpful: Hashtag Best Practices Click here for...
Read MoreFacebook Contest Rules
Did you know that most of the Facebook contests radio and television stations run are in violation of Facebook’s promotion guidelines? Yup, it’s true. Here’s a quick reference on the do’s and don’ts...
Read More
3 Mother’s Day Florist Promos for Radio
Many florists may object to radio advertising because it isn’t visual enough for a product...
Read More