Ask LBS | Local Broadcast Sales

When you start prospecting, how do you find the decision maker?

Use your social networks, like LinkedIn or Facebook first to see if you have any connections inside the company you are calling on. A personal connection is the most foolproof method for identifying the decision maker you need to set up a meeting...

Any promotions ideas for funeral homes?

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Of course! Here you go… Client testimonials I would imagine their key strength is the deep relationships they have within the community. They probably even have clients that are generational and are the funeral home of record for their entire...

What’s a QR code?

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You’ll start hearing the mobile term, “QR code” more and more. What is it? It’s a 2D bar code. When you take a photo of it with your mobile phone, you’ll be linked to a specific website associated with that code or receive a...

How does geo-fencing work?

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First, your station will need to team up with a geofencing provider like Placecast or Location Labs. You’ll sell the geofencing opportunity as part of a larger package that includes broadcast promotion. For example, it might be a retailer...

What’s the best way to approach restaurants?

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Here are some ideas we’ve put together on how to approach restaurants, bars, and nightclubs… LBS Sales Ideas: Night Clubs & Bars LBS Sales Ideas: Restaurants LBS Sales Ideas: Pizza Shops 6 Inbound Marketing Ideas for Restaurants...

Any marketing ideas for a restoration business?

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There are all different types of restoration businesses from those specializing in buildings to flooring to furniture to antiques to clothing to jewelry, but here are 5 promotion ideas that should work for most of them. Before and After Photos You...

What’s the best way to pitch digital advertising without using jargon?

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I get this question a lot from broadcasters: “How do I educate my client about digital advertising?” Honestly, it’s not such much they we have to educate them, but rather we need to educate ourselves about our client’s unique needs. The...

What are some promotional ideas for insurance companies?

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First, the messaging most local insurance companies and banks want to focus on right now is that they are LOCAL and have deep roots in your community. Keeping that in mind, here are some digital advertising opportunities that focus on the services...

Have any promotional ideas for real estate agents?

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In this market, real estate advertisers need to be unique, creative and promote a ton! Here are several digital advertising ideas you can pitch to real estate companies in combination with a broadcast promotion schedule. 1) How Real Estate Agents...

Have any promotion ideas for dentists?

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First, great job on using National Dental Hygiene Month as a conversation starter. If you really wanted to go in with a big idea, why not pitch a “30-day dental health plan”? Think of it like an fitness plan, but it’s about getting your teeth...