Automotive Sales: Introduction
In this series, John Tkac discusses new tactics for selling more time to local auto dealers. He covers the importance of used car sales, effectively using your...
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Niche Verticals: Tires
Stephen Warley offers strategies and trends for selling advertising for tires.
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Niche Verticals: Oil Changes
Stephen Warley offers strategies and trends for selling advertising to oil change businesses.
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Automotive Industry Outlook – 2Q, 2013
John Tkac gives us an updated look at the auto industry and reveals some startlingly good numbers that should directly impact your bottom line in a positive manner!
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How Car Dealers Make Money – Part 1
Ever wonder how a car dealer makes money? John Tkac begins to answer that very question in the first part of this series. This module covers 1) where dealers make their largest profits, 2) what expense categories dealers are most concerned with, and 3) the six businesses in a typical auto dealership.
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How Car Dealers Make Money – Part 2
Ever wonder how a car dealer makes money? John Tkac continues to answer that very question in the second part of this series. This video contains two more great nuggets designed to help you speak your dealers’ language – Floor Plan Assistance and the real importance of turning inventory efficiently!
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Automotive Sales: Where Dealers Will Spend Their Money
John Tkac breaks down where dealers spend their money and how you can funnel more of it into broadcast.
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How Car Dealers Make Money – Part 3
Ever wonder how a car dealer makes money? John Tkac continues to answer that very question in the third part of this series. John covers the importance of the Used and Certified Pre-Owned vehicles that your dealer has available!
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Automotive Sales: CPVR
John Tkac takes a detailed look at Cost Per Vehicle Retail (CPVR) to show how dealers measure their ad spending and what opportunities that presents for broadcast...
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How Car Dealers Make Money – Part 4
Ever wonder how a car dealer makes money? In this segment, John Tkac provides a broadcast sales strategy that will work for EVERY franchise dealer! This strategy centers on “dealer cash” and what that means to your local car dealers. He also introduces a program that auto manufacturers use to push their dealers to make more sales. It is called “Stair Step Dealer Cash” and it is a HUGE key to you selling more advertising to your local auto dealers!
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