Audience Management and Retargeting
In this LBS webinar, Mark Landon discusses the benefits to correctly positioning retargeting and how you, as a broadcaster or digital expert, can enhance your...
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How to Drive Revenue and Profit Through Social Media
LBS Social Media expert, Steve Weaver discusses actions you can take today to start expanding your station’s social media presence, power, and prestige in your market,...
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Social Marketing – How to Capitalize as a Broadcaster
In this webinar, LBS Social Media expert, Steve Weaver addresses some thoughts on the future of social media, relevant social media trends, platform misconceptions, how to...
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Sell More Broadcast with Mobile Geo-Fencing
Stephen Warley and Shane Bogardus delve into the importance of mobile advertising, and specifically how to utilize geo-fencing.
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5 Ideas for Small Markets
Stephen Warley shares a few tips for success in small markets, where sometimes it seems like you just don’t have enough resources to compete.
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10 Habits of Successful Digital Sellers
Stephen Warley presents the top ten habits shared by successful digital advertising sellers. Warley gives specific examples and tips on research, selling results, and...
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5 Simple Ideas to Boost Digital Revenue
Gordon Borrell, CEO of Borrell Associates offers 5 simple strategies to increase your digital advertising revenue. Borrell discusses display ads, mobile, social media and...
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Interactive Case Studies from Emmis Interactive
Integrated Media experts at Emmis Interactive share four case studies with us here. They’ve spent years crafting a successful integrated sales curriculum and would...
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Social Media Promotion Ideas
Stephen Warley delivers 15 ideas for making money with your station’s social media capabilities. He’s done all the research, it’s up to you to implement...
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Selling the Web Without Impressions
Stephen Warley busts the myth that the only way to make money through digital advertising is to have a high traffic website. In this webinar, he gives 10 strategies for...
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