Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, answers LIVE broadcaster questions! In this session:

• What do you do if an account is new and does not have historical spending to review and compare?
• I like to sell and upsell. Why should I waste my time putting budget numbers together when I am paid to be out selling?
• It’s hard for me to get organized with a budgeting process. Any tips on how I can do so?
• What’s the worst mistake you ever made in budgeting?

Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, answers LIVE broadcaster questions! In this session:

• In your opinion, why does our corporate office ask for a budget, when in the end they are just going to tell us what our budget number is going to be?
• What do you do about AE’s that are not numbers driven in terms of asking them to put together their own budget?
• Would you look at historical data further back than 2019 due to the fluctuation in 2021 and 2020?
• What’s going to replace the huge influx of recruitment advertising? – Rick

Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, answers LIVE broadcaster questions! In this session:

• When I’m budgeting, I like to give a reasonable budget that I project I can make and then add 20% for an optimistic projection and 20 percent less for a worst case.   Is this the proper way to do it?
• Do you recommend that you go through a budget discussion with all of your accounts before completing a budget for the company?
• I am always concerned that my company might use my budget for any one quarter against me if I don’t meet that number.  Is it OK to sandbag a little bit to leave myself some slack?
• Do you recommend that I take my manager on some of the budget meetings with my clients?
• How do you help clients that are focused on NOW and pulling back on their advertising because they can’t get inventory?