LBS Webinars - 2022 | Local Broadcast Sales

Insta-Branding and the Commercial Quickie! – Part 3

In the oversaturated information age, the business with the best brand sticks out and wins big....

In the oversaturated information age, the business with the best brand sticks out and wins big....

In the oversaturated information age, the business with the best brand sticks out and wins big....

LBS President, Gary Moore, takes LIVE broadcaster questions! In this session:

How do we get past our own self-doubt? We all pretend that everything is going well, but it is not always the case.
Are there any learning resources for public media topics on the LBS site? A lot of what I’ve seen talks about copy and campaigns that we can’t do in public media.
If you’ve have a competitor in the market that is a “sewer monkey” and has damaged the community’s image of radio, what would be some beginning steps you could take to cause local radio to be well thought-of to the community again?

LBS President, Gary Moore, takes LIVE broadcaster questions! In this session:

What if I have a negative reputation already? How can I fix that?
Do you consider sharing the pros about advertising on radio as a part of the only 5% of a presentation that we should give to discussing our station and audience?
Local broadcast is one of the few industries where you cannot buy something, such as a spot in a sports program, the day of air. Everything should be booked well in advance. With flexibility being important in business these days, how can salespeople and broadcast stations be more flexible to a client’s needs?

LBS President, Gary Moore, takes LIVE broadcaster questions! In this session:

You mention that I should get away from negative people. What if I have to work closely with them?
Our station’s corporate office requires that we cover a lot of information on our audience in every presentation and they do track that we do it. How can I talk 75% about the client’s business while keeping that requirement?
What are two or three books that you would recommend for a new TV rep?