LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

• Would it be good to first increase the price of the product/service and then offer a discount and use the scarcity approach? Maybe this would help get customers to buy a secondary product/service as well?
• Do you suggest that the client create the hidden page or do we?
• Given your background, I’d like to know your thoughts as to what areas you think radio sellers need to do a better job in capturing information during customer needs assessments.
• With the Audience Wants Analysis, what kind of questions would you ask that are different?

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

• Help those of us in public radio frame this approach for promotions/sponsorships when we can do everything you mention except the call to action.
• How do you sell this idea for inventory-driven clients to slash their profit margin when demand outweighs supply and inventory is lagging behind?
• If we have retailers that are still having inventory issues, should we use this to promote services? What if their service department is understaffed?
• We have just started our Facebook and websites so we don’t have many followers. Would this still work?
• Should the “combo platter” ad be dry – with no music bed?
• Do you suggest doing this as a one month deal?
• What do we do as a follow up? Won’t the client want to do this every time? How many advertisers can you do this for in a month?

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

• We have a group of three radio stations.  How can we become top of mind to clients and prospects?  In other words, how can our stations become the go-to broadcaster in the market?
• Are advertiser testimonials still effective?  If so, how many should we have to show to prospects?
• What if my client’s idea of a good offer is really bad?
• I like your formula for creating offers.  Do you have an idea that can catch a solar company for a TV station?  They already do door to door sales and lots of direct mail, so I know they have a big budget!
• How would you respond to a customer who doesn’t like doing offers/discounts because this only generates cheap customers that buy on price and will not become profitable or loyal?