Mastering the Qualities of the Best Broadcast Sellers – Part 8 – Q&A

Mastering the Qualities of the Best Broadcast Sellers – Part 8 – Q&A

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Mike Blinder, Publisher of Editor & Publisher and LBS Media Expert, takes LIVE broadcaster questions!  In this session:

  • Can you elaborate more on Speaking Business vs Digital Solutions please? I see this far too often at my stations with younger sellers, we truly need to be about the client and how we help them make more money!
  • Can you go over the slide about the spend for OTT/digital surpassing paid search again?
  • How do I get people to call me back? The decision maker is always ‘busy’.
  • How do you ask for a shot at direct digital business for a customer that is married to their current agency?

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Mastering the Qualities of the Best Broadcast Sellers – Part 7 – Q&A

Mastering the Qualities of the Best Broadcast Sellers – Part 7 – Q&A

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Mike Blinder, Publisher of Editor & Publisher and LBS Media Expert, takes LIVE broadcaster questions!  In this session:

  • Where is the best place to find great salespeople?
  • What is the most important quality you look for when hiring a new sales rep?
  • I am a new seller for a TV station in a medium-sized market. How do I know if I’m making enough calls?
  • My manager makes us complete at least two new needs assessments per week. Is this the best way to grow sales?

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Mastering the Qualities of the Best Broadcast Sellers – Part 6 – Q&A

Mastering the Qualities of the Best Broadcast Sellers – Part 6 – Q&A

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Mike Blinder, Publisher of Editor & Publisher and LBS Media Expert, takes LIVE broadcaster questions!  In this session:

  • What would you recommend that I do to start every day excited about my products?
  • I’m a manager and am wondering how much training is too much for a seasoned sales team?
  • I find it really hard to keep up with digital solutions because they change so often! Sometimes it feels like to do this right, I would need to invest all of my time in keeping updated on digital to the point that I wouldn’t have time to make any sales calls! Any thoughts on that?

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3 Easy Ways To More Engaging, Authentic And Profitable Copy – Part 7 – Q&A

3 Easy Ways To More Engaging, Authentic And Profitable Copy – Part 7 – Q&A

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LBS Branding Experts, Blaine and Honey Parker, take LIVE broadcaster questions! In this session:

  • How long should it take me to come up with good copy for a client?
  • How can you truly be authentic when customers know that you are just trying to make money by selling them a product? How do you balance being authentic with trying to make money?
  • Is it better to go into a client meeting with some copy points as a “buyer of their product” or go off of whatever the client has to say?

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