LBS Webinars - 2022 | Local Broadcast Sales

Using Creative To Get Broadcast Back On The Radar – Part 1

Digital Webinars, LBS Webinars - 2022, Radio Webinars, Television Webinars

LBS Creative Expert, Tim Burt, provides a solution for what to do when a client or agency says, “We only buy digital!” and explains how this is the perfect time...

Mastering the Qualities of the Best Broadcast Sellers – Part 8 – Q&A

LBS Webinars - 2022, Mike Blinder Q&A

Mike Blinder, Publisher of Editor & Publisher and LBS Media Expert, takes LIVE broadcaster questions! In this session:

Can you elaborate more on Speaking Business vs Digital Solutions please? I see this far too often at my stations with younger sellers, we truly need to be about the client and how we help them make more money!
Can you go over the slide about the spend for OTT/digital surpassing paid search again?
How do I get people to call me back? The decision maker is always ‘busy’.
How do you ask for a shot at direct digital business for a customer that is married to their current agency?

Mastering the Qualities of the Best Broadcast Sellers – Part 7 – Q&A

LBS Webinars - 2022, Mike Blinder Q&A

Mike Blinder, Publisher of Editor & Publisher and LBS Media Expert, takes LIVE broadcaster questions! In this session:

Where is the best place to find great salespeople?
What is the most important quality you look for when hiring a new sales rep?
I am a new seller for a TV station in a medium-sized market. How do I know if I’m making enough calls?
My manager makes us complete at least two new needs assessments per week. Is this the best way to grow sales?

Mastering the Qualities of the Best Broadcast Sellers – Part 6 – Q&A

LBS Webinars - 2022, Mike Blinder Q&A

Mike Blinder, Publisher of Editor & Publisher and LBS Media Expert, takes LIVE broadcaster questions! In this session:

What would you recommend that I do to start every day excited about my products?
I’m a manager and am wondering how much training is too much for a seasoned sales team?
I find it really hard to keep up with digital solutions because they change so often! Sometimes it feels like to do this right, I would need to invest all of my time in keeping updated on digital to the point that I wouldn’t have time to make any sales calls! Any thoughts on that?