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Hard Truths Every Broadcast Seller Needs to Understand and Overcome! – Part 8 – Q&A

Hard Truths Every Broadcast Seller Needs to Understand and Overcome! – Part 8 – Q&A

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Mike Costa, CEO of Costa Media Advisors & LBS Broadcast Expert, answers LIVE broadcaster questions!  In this session:

  • We are looking at selling OTT, but I’ve read that 87% of viewers dismiss these ads when they can. What is your take on OTT advertising?
  • Do you have any suggestions on how to promote a new station?
  • What do you recommend when dealing with agencies and pricing? Our station keeps to the gross instead of net pricing.

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Hard Truths Every Broadcast Seller Needs to Understand and Overcome! – Part 7 – Q&A

Hard Truths Every Broadcast Seller Needs to Understand and Overcome! – Part 7 – Q&A

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Mike Costa, CEO of Costa Media Advisors & LBS Broadcast Expert, answers LIVE broadcaster questions!  In this session:

  • How do you combat Facebook–both free and cheap paid?
  • In my market, local women in business seems to be a growing community. Is it helpful to attend trade events that focus on groups like this?
  • I’m in radio. Do you have any tips for increasing agency buys?

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Hard Truths Every Broadcast Seller Needs to Understand and Overcome! – Part 6 – Q&A

Hard Truths Every Broadcast Seller Needs to Understand and Overcome! – Part 6 – Q&A

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Mike Costa, CEO of Costa Media Advisors & LBS Broadcast Expert, answers LIVE broadcaster questions!  In this session:

  • How can I get better at being creative, especially at recognizing when I have a bad idea?
  • How much time does it make sense to spend getting to know each of my clients? I know this is important, but I also have a lot to do and wonder if you have any thoughts on how to keep a good balance.
  • What would you suggest as the better avenue for a virtual job fair? Social media or website?

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Hard Truths Every Broadcast Seller Needs to Understand and Overcome! – Part 5 – Q&A

Hard Truths Every Broadcast Seller Needs to Understand and Overcome! – Part 5 – Q&A

,

Mike Costa, CEO of Costa Media Advisors & LBS Broadcast Expert, answers LIVE broadcaster questions!  In this session:

  • At my previous station, my GM did not want us selling podcast ads at all. My current GM wants us to sell podcast ads as much as we possibly can. Any thoughts on this?
  • About every six weeks, my manager makes me take her on sales calls. What are some things I can do to make sure this time with her is productive?
  • I’m new in radio and am finding out that my manager is going to want me to plan and budget for 12-18 months at a time. Is that reasonable? It seems like I’m only guessing and I don’t know how to forecast that far out. Can you provide me with some ideas on how to do this?

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