LBS President Gary Moore takes LIVE broadcaster questions!  In this session:

• How do you redirect clients who believe they don’t need to spend money on advertising because Social Media is free?
• What’s the best way to get people to feel comfortable with long-term contracts during COVID? Or should we stick to short-term selling?

LBS President Gary Moore takes LIVE broadcaster questions!  In this session:

• How do you convince upper management who are of the mindset “We sell radio. Stick to radio” that digital sales work?
• We have many clients that are reluctant to spend marketing dollars because they are afraid of all the uncertainties of the direction of the economy. They are implementing a freeze on marketing spending. What is the best way to encourage them from getting out of that mind set?

LBS President Gary Moore takes LIVE broadcaster questions!  In this session:

• What’s the best way to show you care about your clients while still being solution-focused?
• What’s your best advice for people new to broadcast sales?
• How do you convince veteran sales reps that digital is here to stay and to embrace and learn it?  Often, digital is hard to explain and hard to execute and I have several reps who will not take the time to add a digital element into their marketing proposals.

LBS President Gary Moore takes LIVE broadcaster questions!  In this session:

• What can I do when a client says they have too much business and don’t need to use my station to get more?
• How do you overcome the situation of getting businesses to advertise after they’ve been shut down and are struggling with just paying their bills?
• You’ve piqued my interest. How can I start getting into video production?

LBS President Gary Moore takes LIVE broadcaster questions!  In this session:

• I have a client who doesn’t want to advertise because they don’t want to seem heartless or insensitive.  What can I do to help them work through this concern?
• What are some practical daily things I can do now to be more ready for my clients when things get closer to normal?
• Would you recommend showing our customers the report from LBS Research?