Leadership Webinars | Local Broadcast Sales

Ask A GM! – Part 2

Best Practices, LBS Webinars - 2020, Leadership Webinars, New Hire Webinars, Radio Webinars, Television Webinars

In this series, the focus is on business from your station’s perspective and how that can...

Ask A GM! – Part 1

Best Practices, LBS Webinars - 2020, Leadership Webinars, New Hire Webinars, Radio Webinars, Television Webinars

In this series, the focus is on business from your station’s perspective and how that can...

Leadership Impact Q&A with Mark and Holly Levy – Part 2

Ask LBS, Leadership Webinars, Mark Levy and Holly Levy Q&A

Mark and Holly Levy. LBS Broadcast Experts, take LIVE leadership questions from broadcasters!

How do we keep a positive culture when we are being asked to do more with less for the 3rd and 4th round of changes?
How do you deal with a new rep who doesn’t want to support the team or play by the rules?
How can a leader better know their reps personally and professionally in order to build respect and rapport with them?

Leadership Impact Q&A with Mark and Holly Levy – Part 1

Ask LBS, Leadership Webinars, Mark Levy and Holly Levy Q&A

Mark and Holly Levy. LBS Broadcast Experts, take LIVE leadership questions from broadcasters!

How do you establish a culture where peer feedback is accepted and not perceived as critical?
What characteristics should I look for in an accountability partner and should it NOT be my manager?
I find change to be very difficult, am I alone in that?
How can I, as a manager, conduct performance reviews in a positive way without seeming negative?

Leadership Impact Rx: Maximum Strength i3

Best Practices, Digital Webinars, LBS Webinars - 2019, Leadership Webinars, Radio Webinars, Television Webinars

Great leadership requires professional focus towards meaningful and productive goals. The great...

Do You Know Where YOUR Dollars Are? Q&A – Part 1

Ask LBS, Best Practices, Leadership Webinars, Mark Levy Q&A, Prospecting, Radio Webinars, Television Webinars

Mark Levy answers LIVE broadcaster questions! In this segment:

What are some tools I can use to figure out how much a client will spend the first time they advertise?
How do I get a client to use a campaign that does not include them personally in the spots?
How do I communicate the value of change to my stellar staff that doesn’t see the value of it in the context of moving from selling sponsorships to long-term selling?

Personal Branding – What Sets You Apart?

Digital Webinars, LBS Webinars - 2017, Leadership Webinars, Radio Webinars, Television Webinars

Broadcasters! How would you define your image or impression in your competitive marketplace? Your...

Q&A With A Broadcast Expert – Part 3

Ask LBS, Best Practices, Leadership Webinars, New Hire Webinars, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses reaching clients in small markets, a formula for finding ROI, competing with cable company agencies, and more!

Q&A With A Broadcast Expert – Part 2

Ask LBS, Best Practices, Leadership Webinars, New Hire Webinars, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses the minimum length of time and how many weeks per month he recommends for a new client, what a long-term proposal looks like, how to tell a client that their own creative is bad, measuring results, and more!

Q&A With A Broadcast Expert – Part 1

Ask LBS, Best Practices, Leadership Webinars, New Hire Webinars, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses how to get clients to consider your creative ideas when theirs are lousy, pitching to prospects that believe they already get enough business, how to handle prospects that don’t believe in radio, getting prospects to think in terms of gross margin, and much more!