LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

• Is it better to allow just a short time to respond to an offer? How long should it be?
• How would you create a special offer for a great small catering business that specializes in groups of 75 people or less?
• Have you ever worked with a station that set up monthly meetings to discuss offers and creative ideas as a group?
• You mentioned that the offer should be the star of its radio spot, how long of a radio spot should one stick to in order to keep the audience’s attention?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

• I am in a place with a huge real estate/new home boom during covid. Do you have an example of an offer that a local/regional bank can use to reach the new/first time home buyer?
• Do you recommend an offer’s time frame to be set to a full week at a time or just certain days of the week?
• What do you say to an advertiser who says to you, “I don’t do offers?”
• We are in the Bible belt, how can we promote “Open On Sundays” in a positive way?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

• Is it possible that a “good deal” would spoil the public and cause them to wait for another special offer before returning to the store?
• Have you used your offers with agencies? And are they receptive?
• How do you make a special offer that does not imply that the advertiser is a cheap product or service provider?
• What are some of the more successful TV offers you’ve seen or heard of?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

• How do you get a prospect involved with making a super offer without them thinking they are losing money on the offer?
• How do you get a business to understand that not providing offers is really harming their business?
• What would you create for a roofing company?
• Do you have any recommendations for a great offer for a jewelry store for a Mother’s Day promotion?