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Reopening and Dancing Around COVID – Part 8 – Q&A

Reopening and Dancing Around COVID – Part 8 – Q&A

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Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • Have you ever hired other locals to create ads? Example: hire a local comedian to give creative input on making a car commercial. If so how did it go? Would you recommend this or avoid it?

  • I work with a locally owned electrical business client. They can do any electrical repair both inside and outside your home. They’ve been on our station for almost a year. Their slogan is : “We take the shock out of your electrical service”. Family business slogan is “It’s my name on the truck, it’s my name on the line.” Looking for a new angle to their previous ads.

  • How do you brand a store?

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Reopening and Dancing Around COVID – Part 7 – Q&A

Reopening and Dancing Around COVID – Part 7 – Q&A

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Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • Can you quickly list the five ways to get past COVID again?

  • What are some easy branding ideas for auto dealers?

  • In times like now, would you say it is better to reach new potential clients through phone calls or emails?

  • What is the best use of spec spots?

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Reopening and Dancing Around COVID – Part 5 – Q&A

Reopening and Dancing Around COVID – Part 5 – Q&A

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Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • I’m not naturally creative, how can I feel more comfortable when I need to be?
  • Can you share an example of how Honey made co-op advertising with car dealers fun?
  • Besides “What’s a great day at work?” what are some other questions you like to ask clients when copywriting?

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Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 9 – Q&A

Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 9 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

  • Can you repeat what you closed the session with?  I missed it.
  • We’re a public television station, and we’re very limited in what we can specifically drive or advertise.  What are some ideas on a “goodwill” type auto advertisement that isn’t selling a specific product, payment, etc.?  We can definitely push to their website, so that’s great, but what else might be a good strategy without us getting in hot water with our restrictions?
  • If a dealer advertises Certified Pre-Owned Vehicles, does the factory still offer co-op dollars?  My local dealer has good co-op, but we have always advertised new cars.

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Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 8 – Q&A

Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 8 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

  • In our market we have one owner group that has multiple stores carrying the same brand.  Example: 2 BMW stores just 20 minutes apart in the metro.  Historically, these individual stores operate as competitors and do not/will not share a campaign or have continuity in their messaging.  Do you agree with this approach?  I would like to see them combine efforts and make a larger impact with their dollars.  Any advice on how to get them to do that?
  • I’ve had a dealer tell me that they can’t hold onto used/pre-owned inventory. They go out the door as fast as they get them. What can we tell them?  How long does it take for the used car auctions to ramp back up to meet demand?
  • What would you recommend to an account exec that needs more experience with dealers and has historically felt more comfortable working with other categories?
  • When cold calling a dealership for the first time, what would you suggest we say on the phone/in person to get an appointment? “Getting your fair share of the comeback” is great, but what else can I do?

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