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Why Engagement Is the Social Media Metric that Matters First! – Part 8 – Q&A

Why Engagement Is the Social Media Metric that Matters First! – Part 8 – Q&A

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Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

  • Can you talk about paid content and FCC rules? Do you encourage clients to use paid content at all or does it take away the trustworthiness of a station?
  • Is it the AE’s place to intervene and reply to a negative comment which concerns both the station and the advertiser? For example, a viewer disagrees on social media with a window company promotion which aired on Channel 4.
  • Some of the On AIr people at my station are very defensive when it comes to social media or digital tools – they don’t see the point in spending a lot of time on it and they feel our main focus/product should be only on air content. How do you change this mindset?

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Why Engagement Is the Social Media Metric that Matters First! – Part 9 – Q&A

Why Engagement Is the Social Media Metric that Matters First! – Part 9 – Q&A

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Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

  • I currently post every 2-5 minutes with National and local content and put out about 20 posts an hour. Is that over saturating? Is it helping keep people engaged and on our site? Is it possibly hurting us?
  • Our station has a much older demographic so social media is really hit or miss. Even on posts asking for engagement, I don’t get much interaction. How do you suggest I help boost our engagement?
  • Can you give me tips on using social media as a marketing sales person for a Latino market?
  • Is there a maximum number of sponsored posts you recommend per station per day?

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Why Engagement Is the Social Media Metric that Matters First! – Part 10 – Q&A

Why Engagement Is the Social Media Metric that Matters First! – Part 10 – Q&A

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Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

  • Along with acknowledgement, how else do you suggest handling negative comments?
  • I am new to my TV station and working to build engagement like you’ve mentioned. Have you found it effective to post more than just news stories? I see bigger stations do things such as fun reels/ get to know me’s of anchors and reporters, but wonder if it would work as well in a smaller market?
  • I heard that the algorithm also makes your post less visible if you include links to websites outside of Facebook or if you use click bait like asking to “share” or “comment”. Is that true?

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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 9 – Q&A

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 9 – Q&A

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Paul Weyland takes LIVE broadcaster questions!  In this session:

  • Do you have any recommendations for pharmacies?
  • What are your thoughts on social media?
  • Our small market has several small, used car dealers who basically do no promoting – they say that they “can’t afford it”.  A “big” weekly ad schedule here would be MAYBE $500!  What would you suggest that we do to get them comfortable advertising on the radio?  What is Gross Margin of Profit for used cars?

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Making Your Mark in a Recovering Economy – Part 7 – Q&A

Making Your Mark in a Recovering Economy – Part 7 – Q&A

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Paul Weyland takes LIVE broadcaster questions! In this session:

  • What recommendations do you have for replacing dollars from cancelled events? Do you have thoughts on creating an on-air or virtual experience?
  • How do we respond to this blow off line – ‘we are only buying the top 2 news stations’?
  • I have a client who has been a loyal radio/tv advertiser.  He is now saying that he thinks everyone is watching more TV right now so he is getting sour about radio.  How would you address that?
  • Hello, I’m currently training for sales and I come across a lot of clients who thinks radio doesn’t help their business as much as social media. What are some tips I can use or say to convince them radio works?
  • I’ve got a mortgage loan lender on and he’s not getting any response. How should I position him for success? Is it my message that isn’t working?
  • We are in a small market and don’t get Nielsen numbers very often.  A lot of our airtime is dedicated to live sports.  How can I get clients to spend the money on music programming when they aren’t on sports?
  • How can we show empathy and at the same time stress importance for advertising during this time when small businesses are worried about feeding their employees?
  • How can I get the owner of a towing company to call me back?

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