Select Page
The Year of Sales Excellence: Innovative Creative and AI Excellence – Part 7 – Q&A

The Year of Sales Excellence: Innovative Creative and AI Excellence – Part 7 – Q&A

, ,

LBS Creative and AI Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

  • Can you explain what edits need to be made with AI results for it to be legally ours?
  • What AI tools exist for letters and emails?
  • Can you go over the importance of why AI needs to sell something if we use it?
  • Can you recover why we shouldn’t overthink it and just focus on the who, what, when, where, and why?
  • Have you used AI to create graphics for clients? How do you make changes to AI graphics to make them your own property?
  • When do you think that these AI tools will be able to create broadcast-ready video? Most of what I have seen is impressive, but obviously AI-generated.
  • I have a client that always sends me AI generated ads and every time I try to edit so we aren’t stepping on copyrights, the client gets frustrated with me. How do I navigate this? They are under the impression that it’s their ideas and they own them, even they are using an AI tool.
  • How would you deal with another station in the market that is using AI-generated celebrity voices in their ads? Is this usually driven by the station or by the advertiser? It seems unethical.
  • Is it your sense that a lot of sales reps use AI right now and I just need to keep up or is it new enough that it will still give me a solid edge above our local competition?
  • Does AI take into account local and regional (or even national) current events that impact the local market? For instance, will it know that a major auto manufacturer has left our area which leads to car sales tanking?
  • How do you handle it when an ad goes out, the client is disappointed with the results, and they say they didn’t get people coming in saying that they heard it on the station?
  • In your opinion, is it a MUST to include AI as a primary part of my sales tool kit? Why or why not?
  • Does the AI software remember what I did and share it with someone else in the market?
  • We have an ad going out using a voice similar to Elvis Presley. Since he is deceased, is this OK or not in your opinion? How about if it is using his voice in a way that it’s obviously not him and we aren’t trying to pass it off as real?

Read More
Harnessing AI for Broadcast Sales & Promotions – Part 9 – Q&A

Harnessing AI for Broadcast Sales & Promotions – Part 9 – Q&A

,

LBS Creative and AI Expert, Tim Burt takes LIVE broadcaster questions!  In this session:

  • How do you create PowerPoint slides with AGI?
  • What level of script editing must happen to be able to use an AGI’s output? Would changing the name of the business to “Jones Chevrolet” and substituting in a different offer be enough?
  • I heard of someone who created and produced music with AI, then had AI bots stream the music to generate revenue. They got caught by the DOJ and now they’re in lots of trouble. Is it your understanding that just a little bit of editing is really enough to protect yourself from this?

Read More
Harnessing AI for Broadcast Sales & Promotions – Part 8 – Q&A

Harnessing AI for Broadcast Sales & Promotions – Part 8 – Q&A

,

LBS Creative and AI Expert, Tim Burt takes LIVE broadcaster questions!  In this session:

  • What do you have to say to someone who says they tried ChatGPT a year ago and it didn’t work and was boring?
  • How much do you have to edit before the output becomes yours?
  • What kind of quality can I expect from AI Images?
  • Is AI a good resource for artwork and banners?
  • Is putting extra effort and time into creating specific and drawn-out prompts really that much better than just typing in simple ones?

Read More
Using AI to Transform Radio and TV Sales Strategies! – Part 7 – Q&A

Using AI to Transform Radio and TV Sales Strategies! – Part 7 – Q&A

, ,

Tim Burt, President of Tim Burt Media and LBS AI Expert, takes LIVE broadcaster questions! In this session:

  • Can changing one word in copy be sufficient? How do I get an AGI jingle and are there guidelines for using one?
  • Is there a ChatGPT version that is connected to the internet for real time help? I’m thinking of a kind of prep service for my on-air talent and setting up AI to skim local sources in real time.

Read More
Using AI to Transform Radio and TV Sales Strategies! – Part 5 – Q&A

Using AI to Transform Radio and TV Sales Strategies! – Part 5 – Q&A

, ,

Tim Burt, President of Tim Burt Media and LBS AI Expert, takes LIVE broadcaster questions! In this session:

  • With all the creative tools available now, why do we need any creative people on our staff?
  • How much time should I as a sales professional be spending on creating ideas and commercials for my advertisers vs being out in the street in front of salespeople?

Read More
Using Creative To Get Broadcast Back On The Radar – Part 7 – Q&A

Using Creative To Get Broadcast Back On The Radar – Part 7 – Q&A

,

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

  • Would it be good to first increase the price of the product/service and then offer a discount and use the scarcity approach? Maybe this would help get customers to buy a secondary product/service as well?
  • Do you suggest that the client create the hidden page or do we?
  • Given your background, I’d like to know your thoughts as to what areas you think radio sellers need to do a better job in capturing information during customer needs assessments.
  • With the Audience Wants Analysis, what kind of questions would you ask that are different?

Read More
Using Creative To Get Broadcast Back On The Radar – Part 6 – Q&A

Using Creative To Get Broadcast Back On The Radar – Part 6 – Q&A

,

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

  • Help those of us in public radio frame this approach for promotions/sponsorships when we can do everything you mention except the call to action.
  • How do you sell this idea for inventory-driven clients to slash their profit margin when demand outweighs supply and inventory is lagging behind?
  • If we have retailers that are still having inventory issues, should we use this to promote services? What if their service department is understaffed?
  • We have just started our Facebook and websites so we don’t have many followers. Would this still work?
  • Should the “combo platter” ad be dry – with no music bed?
  • Do you suggest doing this as a one month deal?
  • What do we do as a follow up? Won’t the client want to do this every time? How many advertisers can you do this for in a month?

Read More
Using Creative To Get Broadcast Back On The Radar – Part 5 – Q&A

Using Creative To Get Broadcast Back On The Radar – Part 5 – Q&A

,

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

  • We have a group of three radio stations.  How can we become top of mind to clients and prospects?  In other words, how can our stations become the go-to broadcaster in the market?
  • Are advertiser testimonials still effective?  If so, how many should we have to show to prospects?
  • What if my client’s idea of a good offer is really bad?
  • I like your formula for creating offers.  Do you have an idea that can catch a solar company for a TV station?  They already do door to door sales and lots of direct mail, so I know they have a big budget!
  • How would you respond to a customer who doesn’t like doing offers/discounts because this only generates cheap customers that buy on price and will not become profitable or loyal?

Read More