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Growing Sales with AI-Driven Campaigns and Creative Ideas – Part 7 – Q&A

Growing Sales with AI-Driven Campaigns and Creative Ideas – Part 7 – Q&A

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LBS AI and Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

  • We all know that AI sometimes gives bad information. If I use AI to check a prospect’s reputation, will it accurately give me the resources it used to tell me that they are a bad prospect so I can decide for myself and is that even a good idea?
  • You say that we have to edit AI output to claim it as our own. Does it count as editing on that level if I use prompts to refine the output or do I actually have to copy/paste it into a document and change things myself?it?

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AirTight Creative Campaigns: The Universal Questions Sellers Must Ask – Part 8 – Q&A

AirTight Creative Campaigns: The Universal Questions Sellers Must Ask – Part 8 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • I’m new to selling radio. It sounds like you are saying that we should walk in to a business with a full campaign idea. Do I have that right and what do I do if they have another vision in mind?
  • What if a prospect is advertising on another station already with a bad campaign but they like it? How do I get them to change it?
  • You mentioned using AI as a tool to help improve on the creative ideas that I bring to local businesses. Are there any other tools or tactics that you’d recommend as well?

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Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 10 – Q&A

Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 10 – Q&A

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Tim Burt, LBS Creative and AI Expert, takes LIVE broadcaster questions!  In this session:

  • Is it more advisable to use the same AI every time or is it OK to use multiple?
  • I thought the final Gemini script was fine, not over anyone’s head, and very serviceable. Can you use it as an example to show how you would take it from “spark plugs” to “go fast, look cool”?
  • We have also used ChatGPT to create graphic ideas for display ads and logos. Usually there are typos or graphic glitches. If we correct the parts that “goofed up”, would that be considered enough change to use the graphics?

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Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 9 – Q&A

Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 9 – Q&A

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Tim Burt, LBS Creative and AI Expert, takes LIVE broadcaster questions!  In this session:

  • AI is the shiny thing out there right now. How can I convince a local client that they need our help in designing their creative instead of just using whatever AI generates?
  • We use ChatGPT to assist with creative wording when we are writing scripts. How much of the copy do we need to change to not get hit with plagiarism? ChatGPT offers suggestions at the end of each version of the copy it creates. I usually let it give me multiple options. If I take some sections from a couple of these samples to jazz up the original script and then add in the local name & info, would that be enough changes?
  • You mentioned that you pay for Google Gemini. I like to use Microsoft CoPilot for free. Something made you decide to go for a paid AI instead of a free option. What criteria should I be considering when choosing an AI service?

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The Year of Sales Excellence: Innovative Creative and AI Excellence – Part 7 – Q&A

The Year of Sales Excellence: Innovative Creative and AI Excellence – Part 7 – Q&A

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LBS Creative and AI Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

  • Can you explain what edits need to be made with AI results for it to be legally ours?
  • What AI tools exist for letters and emails?
  • Can you go over the importance of why AI needs to sell something if we use it?
  • Can you recover why we shouldn’t overthink it and just focus on the who, what, when, where, and why?
  • Have you used AI to create graphics for clients? How do you make changes to AI graphics to make them your own property?
  • When do you think that these AI tools will be able to create broadcast-ready video? Most of what I have seen is impressive, but obviously AI-generated.
  • I have a client that always sends me AI generated ads and every time I try to edit so we aren’t stepping on copyrights, the client gets frustrated with me. How do I navigate this? They are under the impression that it’s their ideas and they own them, even they are using an AI tool.
  • How would you deal with another station in the market that is using AI-generated celebrity voices in their ads? Is this usually driven by the station or by the advertiser? It seems unethical.
  • Is it your sense that a lot of sales reps use AI right now and I just need to keep up or is it new enough that it will still give me a solid edge above our local competition?
  • Does AI take into account local and regional (or even national) current events that impact the local market? For instance, will it know that a major auto manufacturer has left our area which leads to car sales tanking?
  • How do you handle it when an ad goes out, the client is disappointed with the results, and they say they didn’t get people coming in saying that they heard it on the station?
  • In your opinion, is it a MUST to include AI as a primary part of my sales tool kit? Why or why not?
  • Does the AI software remember what I did and share it with someone else in the market?
  • We have an ad going out using a voice similar to Elvis Presley. Since he is deceased, is this OK or not in your opinion? How about if it is using his voice in a way that it’s obviously not him and we aren’t trying to pass it off as real?

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Harnessing AI for Broadcast Sales & Promotions – Part 9 – Q&A

Harnessing AI for Broadcast Sales & Promotions – Part 9 – Q&A

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LBS Creative and AI Expert, Tim Burt takes LIVE broadcaster questions!  In this session:

  • How do you create PowerPoint slides with AGI?
  • What level of script editing must happen to be able to use an AGI’s output? Would changing the name of the business to “Jones Chevrolet” and substituting in a different offer be enough?
  • I heard of someone who created and produced music with AI, then had AI bots stream the music to generate revenue. They got caught by the DOJ and now they’re in lots of trouble. Is it your understanding that just a little bit of editing is really enough to protect yourself from this?

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