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Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 10 – Q&A

Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 10 – Q&A

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LBS Creative and AI Expert Tim Burt answers LIVE broadcaster questions!  In this session:

  • Is it more advisable to use the same AI every time or is it OK to use multiple?
  • I thought the final Gemini script was fine, not over anyone’s head, and very serviceable. Can you use it as an example to show how you would take it from “spark plugs” to “go fast, look cool”?
  • We have also used ChatGPT to create graphic ideas for display ads and logos. Usually there are typos or graphic glitches. If we correct the parts that “goofed up”, would that be considered enough change to use the graphics?

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Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 9 – Q&A

Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 9 – Q&A

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LBS Creative and AI Expert Tim Burt answers LIVE broadcaster questions!  In this session:

  • AI is the shiny thing out there right now. How can I convince a local client that they need our help in designing their creative instead of just using whatever AI generates?
  • We use ChatGPT to assist with creative wording when we are writing scripts. How much of the copy do we need to change to not get hit with plagiarism? ChatGPT offers suggestions at the end of each version of the copy it creates. I usually let it give me multiple options. If I take some sections from a couple of these samples to jazz up the original script and then add in the local name & info, would that be enough changes?
  • You mentioned that you pay for Google Gemini. I like to use Microsoft CoPilot for free. Something made you decide to go for a paid AI instead of a free option. What criteria should I be considering when choosing an AI service?

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The Year of Sales Excellence: Innovative Creative and AI Excellence – Part 7 – Q&A

The Year of Sales Excellence: Innovative Creative and AI Excellence – Part 7 – Q&A

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LBS Creative and AI Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

  • Can you explain what edits need to be made with AI results for it to be legally ours?
  • What AI tools exist for letters and emails?
  • Can you go over the importance of why AI needs to sell something if we use it?
  • Can you recover why we shouldn’t overthink it and just focus on the who, what, when, where, and why?
  • Have you used AI to create graphics for clients? How do you make changes to AI graphics to make them your own property?
  • When do you think that these AI tools will be able to create broadcast-ready video? Most of what I have seen is impressive, but obviously AI-generated.
  • I have a client that always sends me AI generated ads and every time I try to edit so we aren’t stepping on copyrights, the client gets frustrated with me. How do I navigate this? They are under the impression that it’s their ideas and they own them, even they are using an AI tool.
  • How would you deal with another station in the market that is using AI-generated celebrity voices in their ads? Is this usually driven by the station or by the advertiser? It seems unethical.
  • Is it your sense that a lot of sales reps use AI right now and I just need to keep up or is it new enough that it will still give me a solid edge above our local competition?
  • Does AI take into account local and regional (or even national) current events that impact the local market? For instance, will it know that a major auto manufacturer has left our area which leads to car sales tanking?
  • How do you handle it when an ad goes out, the client is disappointed with the results, and they say they didn’t get people coming in saying that they heard it on the station?
  • In your opinion, is it a MUST to include AI as a primary part of my sales tool kit? Why or why not?
  • Does the AI software remember what I did and share it with someone else in the market?
  • We have an ad going out using a voice similar to Elvis Presley. Since he is deceased, is this OK or not in your opinion? How about if it is using his voice in a way that it’s obviously not him and we aren’t trying to pass it off as real?

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Harnessing AI for Broadcast Sales & Promotions – Part 9 – Q&A

Harnessing AI for Broadcast Sales & Promotions – Part 9 – Q&A

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LBS Creative and AI Expert, Tim Burt takes LIVE broadcaster questions!  In this session:

  • How do you create PowerPoint slides with AGI?
  • What level of script editing must happen to be able to use an AGI’s output? Would changing the name of the business to “Jones Chevrolet” and substituting in a different offer be enough?
  • I heard of someone who created and produced music with AI, then had AI bots stream the music to generate revenue. They got caught by the DOJ and now they’re in lots of trouble. Is it your understanding that just a little bit of editing is really enough to protect yourself from this?

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Harnessing AI for Broadcast Sales & Promotions – Part 8 – Q&A

Harnessing AI for Broadcast Sales & Promotions – Part 8 – Q&A

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LBS Creative and AI Expert, Tim Burt takes LIVE broadcaster questions!  In this session:

  • What do you have to say to someone who says they tried ChatGPT a year ago and it didn’t work and was boring?
  • How much do you have to edit before the output becomes yours?
  • What kind of quality can I expect from AI Images?
  • Is AI a good resource for artwork and banners?
  • Is putting extra effort and time into creating specific and drawn-out prompts really that much better than just typing in simple ones?

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Using AI to Transform Radio and TV Sales Strategies! – Part 7 – Q&A

Using AI to Transform Radio and TV Sales Strategies! – Part 7 – Q&A

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Tim Burt, President of Tim Burt Media and LBS AI Expert, takes LIVE broadcaster questions! In this session:

  • Can changing one word in copy be sufficient? How do I get an AGI jingle and are there guidelines for using one?
  • Is there a ChatGPT version that is connected to the internet for real time help? I’m thinking of a kind of prep service for my on-air talent and setting up AI to skim local sources in real time.

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Using AI to Transform Radio and TV Sales Strategies! – Part 5 – Q&A

Using AI to Transform Radio and TV Sales Strategies! – Part 5 – Q&A

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Tim Burt, President of Tim Burt Media and LBS AI Expert, takes LIVE broadcaster questions! In this session:

  • With all the creative tools available now, why do we need any creative people on our staff?
  • How much time should I as a sales professional be spending on creating ideas and commercials for my advertisers vs being out in the street in front of salespeople?

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