Reopening Doors with Innovation and Creativity – Part 5 – Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • How do you handle a dealer that’s having trouble selling their new inventory?
  • I have a small car dealer that is 90 days out from new inventory due to factory issues. He’s said he’s out until the fall to advertise new cars and doesn’t see the need to talk about his service & used car sales. We’ve given him the direct approach of reminding folks they’re still here & to talk to the area with no avail. What are your suggestions?
  • For auto dealers what offer and copy are you seeing succeed in radio markets?
  • I’m in a market where advertisers were hurt by our station’s former leadership and our new leadership is trying to turn things around, what do you feel is the best approach?

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Reopening Doors with Innovation and Creativity – Part 4 – Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • How do you get a client that is new to advertising and wants to advertise but is dragging their feet to commit?
  • How can I address a retailer who is stuck on “nobody is leaving their home to shop”? They are so negative and can’t get beyond this.
  • One of my clients has an agency that is telling her not to advertise now. How should I respond?
  • How do you tackle those businesses that are “so busy we don’t need to advertise”?
  • Any ideas on how to make cold calls with many businesses just reopening?

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COVID-19: Be the Best in Your Market – Part 7

LBS experts take LIVE broadcaster questions!  In this session:

  • What are some compelling reasons that a business should advertise if they are going to be closed for the next month or two?
  • Since we are in the brand building business, shouldn’t that be enough reason to continue advertising right now?
  • What are some sponsorship packages that would be appropriate, exciting, and successful during this pandemic?
  • What categories are best to focus on right now?
  • How do I get people to understand that the ag industry is still open for business?
  • Home improvement companies are saying that they can’t work because they can’t go into peoples’ houses right now and when things come back they are going to be slammed so they don’t need to advertise.  How do I respond to that?

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COVID-19: Be the Best in Your Market – Part 6

LBS experts take LIVE broadcaster questions!  In this session:

  • How do we address agencies pulling their advertising?
  • What do you say to a client who insists on filling their commercial with cliches?
  • How do you contact clients without it becoming an opportunity for them to cancel?
  • How do you handle reps who say they can’t make a conference call while working from home?
  • How do you recommend approaching clients when things return to normal?

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COVID-19: Be the Best in Your Market – Part 5

LBS experts take LIVE broadcaster questions!  In this session:

  • What do I tell business owners deciding between making payroll and advertising?
  • How do I help a client work around appearing insensitive if they advertise?
  • What is the single, most important question to ask a client today?
  • If you could pick one creative idea addressing COVID-19 concerns for one industry, what would it be?
  • How would you sell sports talk radio right now with no idea on when sports might be back?

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