Tim Burt Q&A | Local Broadcast Sales

Boring Creative That Sells – Part 11 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

Do you believe in :15 bookend spots?
The proven tactics and tools that you identify are at the base of successful live personality endorsement ad-lib spots. Any additional tactics or dynamics that you’d suggest in that more flexible environment of message delivery?
Where can we see a few of your commercials or spots?
What are best questions to ask in order to get the really good nuggets in a testimonial?

Boring Creative That Sells – Part 10 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

You talked about losing creatives from stations. I worked for Sales Directors who saw that a Writer who went out to meetings increased upsells, closes and durations of campaigns (the resell) do you think stations will swing back around to this line of thought or are we doomed?
You say to not use music or sound effects unless necessary. Do you have any example of when music or sound effects might be considered necessary?
I’ve worked for stations where they believed in “using music beds in ALL spots, no matter what”. What should one tell their GM WHY they should avoid a bed and keep it dry?

Boring Creative That Sells – Part 9 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

Going back to the “family owned and operated” line, should we look at Carol House Furniture from St Louis? Those spots seemed to help that client that ran on both TV & Radio. If it worked for them, why wouldn’t that line work for someone else?
I live in rural Montana. We have Clients in the cattle industry back to the 4th or 5th Generation. Should I not put how many generations are running their ranch?
Some clients want to say “mention this ad and get 10% off.” What are some other things we can incorporate in our copy to prove our ad strategy is working?

Boring Creative That Sells – Part 8 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

Do you recommend using clients in the ads, if you interview and edit down so it flows more naturally?
Do you put phone numbers in your ads?
Is it better to connect all your social media outlets for ads?

Boring Creative That Sells – Part 7 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

How can I increase my ability to generate effective spots?
I work at a not for profit station, so I can’t use calls to action or comparatives. What would you suggest in that context?
What emotions do you try to evoke in listeners in your ads?

Boring Creative That Sells – Part 6 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

What can I do if the client demands she be in the commercial but she’s not very good on air?
COVID has wiped out the customer base of many of my clients. How can I convince them they need to rebuild their loyal customer base?
To be honest, I’m not very creative and hate trying to be. How can I start enjoying the process and get genuinely excited about my proposals?

Boring Creative That Sells – Part 5 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

How can I help a client see that the script or the spot they love isn’t good for them?
How can I practice writing creative copy and then evaluate the good and the bad of my efforts without putting it on air?
One of my clients is proud to have been family owned and operated for three generations. Is there a good way to get that point across without saying it?

Reopening Doors with Innovation and Creativity – Part 9 – Q&A

Ask LBS, COVID-19, Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

What is your favorite radio spot that has run in the past 60 days and why?
How can my clients get the point across that it is safe to come into their shop?
How do we position our clients to stand out in a positive way in the midst of riots, protests, COVID, and crazy weather?
Should we be focusing more on attitudinal research like the 14% decline of physical retail rather than the behavioral data that clients are used to seeing and using to determine what media to buy?

Reopening Doors with Innovation and Creativity – Part 8 – Q&A

Ask LBS, COVID-19, Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

What is your best advice for a new advertising rep who has been hired during this pandemic?
What do you recommend for physical therapists whose clients are not open to virtual sessions and not ready to come to the office?
I have a carpet cleaning-flooring company that was been told by his competition (who are also friends) not to advertise and feels will not need to advertise when this all opens up. This is a small market with not a ton of competition. Any suggestions?
What advice do you have for clients who own venues for massive events since they are not able to get permits to operate?
Are you saying that creative is more important than ever? I’m not very creative, how can I get better?

Reopening Doors with Innovation and Creativity – Part 7 – Q&A

Ask LBS, COVID-19, Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

I’ve had clients who have said they are too busy now, they can’t keep up and they can’t get people to work (either laid off staff or new employees). I’ve already suggest a marketing campaign.
I have been getting the following statement from my clients. We have been closed for so long, how do we afford advertising with no money coming in. How do I respond?
Many sales reps are working from home. I’m always looking to add new business but we are limited in asking for appointments. What’s a good way to get the decision maker’s email address to send info? Do you have a recommendation of what to send besides just suggesting another package?