Videos | Local Broadcast Sales

Strategic Selling

In this segment, we join LBS advertising guru Ron Steiner during a session on strategic selling. In this edited version, he explains four different approaches to selling air...

Restaurant Statistics and Sales Ideas

Restaurant Sales Ideas

Eric Moore provides sales ideas from three national dining statistics that will help you to get better results for your LOCAL restaurants!

Implementation

Selling

Gary Moore discusses the importance of developing new accounts into mature accounts and the overall goal you should have with every single one of your customers!

Market Share

Automotive Sales Ideas

John Tkac reports that the summer car selling season is upon us and discusses the all-out battle that luxury car brands are engaging in across the nation! Listen to John...

Why Retention Matters

Selling

Gary Moore discusses the importance of repeat business and why you should stop trying to get customers and instead focus on developing customers for life!

The Hispanic Consumer by Generation

Ad Trends

Eric Moore discusses the buying trends of each of the three major adult Hispanic generations and how you can help your local advertisers devise a unique strategy to go after...

Calculating ROI

Selling

In this powerful session, Paul Weyland discusses the importance of managing the expectations of your customer’s return on their advertising investment and then walks...

Good Listening Is Respecting

Best Practices

Gary Moore discusses a very simple way to stand out from the crowd of salespeople your customers encounter every day!

Cliches

Best Practices

In this segment, Paul Weyland discusses what he calls the “cockroach of language” – cliches! Watch and listen as Paul gives simple steps you can take to...

Professional Sales Basics

Best Practices

Gary Moore offers extremely valuable insight into how one professional approached his daily activities and how that impacted his rise to the top of his field. The principles...