Motivation
In this segment, Paul Weyland discusses finding out what really motivates people, following the money, and local direct sales.
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Driving Sales with "Marketing Speak"
Gary Moore reveals some key terms and definitions that will help you to stand out from the media sales crowd in your market. Help your customers take the next step in...
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The Elusive Client
Paul Weyland reminds us that “it’s not a sale until it’s collected” in this segment on the “elusive” customer.
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Three Key Formulas to Sales Success
Gary Moore gives three tips on how to increase your selling skills beyond just good to great by focusing your efforts on increasing your chances of building profitable,...
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Going One Step Beyond – Commercial Innovation
Paul Weyland says to “Avoid Pink Slime Creative!” See what he means and learn how to not only bring creative to your customers, but also how to get meaningful...
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Indoor and Outdoor Housing Categories
Sally Kohn delivers some great timely targets for smaller, local online advertisers in the home remodeling/contractor industry. Sally also reminds us that accounts that...
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The Hispanic Consumer by Category
Eric Moore reports on the findings of a recent study on the Hispanic consumer and how you can help your local retailers reach that segment of your market more...
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Housing Ideas
Sally Kohn discusses some less-obvious advertising category targets that the rebounding real estate market is positively impacting.
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High End Mattresses
Eric Moore talks about a recent survey that offers great direction for your LOCAL furniture stores and how you can help them go to market most effectively with their...
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Late Spring Sales Ideas
In this session, Sally Kohn delivers LOTS of great ideas for LOCAL targets that are ideal for a late-spring/early summer advertising campaigns. See how many you hadn’t...
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