John Tkac explains how fewer dealerships can actually mean more business if you follow his Last Man Stranding strategy for expanding marketing footprint.

John Tkac discusses strategies and tactics for working with small dealers, and how the efficiency and reach of broadcast advertising dollars can help them flourish in even...

John Tkac discusses the erosion of auto gross profit margins and how you can help dealers respond to this challenge.

John Tkac explains how to convince auto dealers that direct mail is one of the worst ways to advertise and why direct e-mail is a more efficient approach.

John Tkac explains how to free up advertising dollars for broadcast media by convincing auto dealers to use targeted publications instead of newspapers.

John Tkac discusses strategies for demonstrating newspaper’s ineffectiveness. He shares his own experience as a dealer and the spike in sales when he switched from...

John Tkac gets right to the heart of cable’s ineffectiveness by focusing on pump in/pump out for selling against cable.

In this first of two videos on effective creative, John Tkac examines the elements shared by successful creative from dealers around the country.

In this second video on effective creative, John Tkac breaks down real-life examples of effective and ineffective creative for auto dealers.

John Tkac shares one of his most valuable trade secrets: dealer cash. He explains what dealer cash is and how to use it to your advantage.