Selling Against Newspapers: How Readership Is Measured
Ron Steiner discusses newspaper readership, who measures it, and how it is measured.
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Selling Against Newspapers: Readership Scores
Ron Steiner teaches you how to use the Roper Starch readership scores to calculate the cost of newspaper ads and the cost per thousand for circulation.
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Selling Against Newspapers: Computing CPM on Readership
Ron Steiner shows you how to compare newspaper readership to television viewership by calculating the cost per thousand readership.
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Selling Against Newspapers: Consulting Your Client
Ron Steiner shows you how to become a more valuable resource to your clients by helping to make their newspaper advertising more effective.
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Business and Media Math
In this series, Ron Steiner covers the essential math concepts and formulas for working in broadcast advertising. He starts with fractions, decimals, and percentages. This...
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Business and Media Math: Using Percentages
Ron Steiner explains using percentages in real-life examples, such as finding your share of a client’s advertising budget.
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Business and Media Math: Using Constants
Using examples from advertising, Ron Steiner teaches you how to find percentages using constants, as well as how to compare and combine percentages.
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Business and Media Math: Ad Agency Commissions
Ron Steiner explains the math behind advertising agency commissions, including how to find net and gross cost.
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Business and Media Math: Averages
Using several examples, Ron Steiner walks you through the different types of averages, including mean average, range, and mode.
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Business and Media Math: Indexing
Ron Steiner discusses the concept of indexing and how it is used to compare television advertising numbers.
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