How to Read the NSI Rating Book: Most Frequent Computations
In this first of two modules on ratings formulas, Ron Steiner walks you through some of the most frequently used calculations, including Audience, Cost Per Point, and Cost...
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How to Read the NSI Rating Book: Important Formulas
In this second module on important formulas, Ron Steiner provides an easy to remember formula for calculating ratings, HUT, and share.
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How to Read the NSI Rating Book: Dayparts, Selling Units, Breaks & the Log
Ron Steiner covers the importance of dayparts, selling units, breaks, and rotation.
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How to Read the NSI Rating Book: Dayparts
Ron Steiner guides you in reading and better comprehending the Daypart Summary of the ratings book.
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How to Read the NSI Rating Book: Other Sections
Ron Steiner highlights other important sections of the ratings book and their uses, including the program average section, the time period section, and the trend...
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Selling Against Yellow Pages
In this first of two modules on how yellow pages sells, Ron Steiner discusses the sales strategies used by yellow pages in order to help you better compete with them. This...
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Selling Against Yellow Pages: How Yellow Pages Sell
In this second module on how yellow pages sells, Ron Steiner continues his yellow pages scouting report and presents several drawbacks of yellow pages advertising.
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Selling Against Yellow Pages: How You Should Sell
Ron Steiner explains the importance of timeliness and a more consultative sales approach when competing against the yellow pages.
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Selling Against Yellow Pages: Best Categories
Ron Steiner highlights some of the most lucrative yellow pages categories for prospecting new leads.
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Selling Against Yellow Pages: Teaching Advertising Accountability
Ron Steiner explains how teaching advertising accountability makes you a more valuable resource to your clients.
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