Paul Weyland, President of Paul Weyland Communication Strategies and LBS Broadcast Selling Expert, takes LIVE broadcaster questions! In this session:

• I have been trying to use “ideas” and “problem solving” in trying to get appointments by phone or Zoom to about 50-50 success. Any suggestions on what else I can use to get those meetings?
• Post Covid, we had several small businesses start. The ones that realized they needed to advertise got excited about promoting on radio and started campaigns, but then they panic after the first few months when they have finances going out and are still building to increase what comes in. How would you address their fears & concerns?

Paul Weyland, President of Paul Weyland Communication Strategies and LBS Broadcast Selling Expert, takes LIVE broadcaster questions! In this session:

• How important are jingles, background music and SFX in commercials?
• The service industries, HVAC, roofing, remodeling, etc., all claim to provide the best customer service and price. How would you address them with the right questions?
• Can you give an example of a compelling headline? What is YOUR compelling headline?
• What is a salesperson’s most valuable asset and why?
• Can you explain why we should be excited to get up everyday and go to work?

Paul Weyland, President of Paul Weyland Communication Strategies and LBS Broadcast Selling Expert, takes LIVE broadcaster questions! In this session:

• How do you measure recruitment results on radio?
• Where do you feel the best stories come from?

Paul Weyland, President of Paul Weyland Communication Strategies and LBS Broadcast Selling Expert, takes LIVE broadcaster questions! In this session:

• Do you think it’s harder or easier for sellers today to approach businesses post COVID? How should we position ourselves in front of our clients?
• What are your thoughts on being perceived as pushy when asking clients for more money