LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:
- Any ideas for marketing sanitary services (port a potty)?
- What about landscaping businesses?
- We are an independent, locally owned group. Another group in our market has been undermining our spot rates by giving out $1 radio ads. We cannot compete with these low rates and every time we pitch a great campaign to a prospect who uses the competing group, rate and investment is always an objection. How do we overcome the rate objection and help our clients see the value with us when they are getting daily exposure for only $100 a month with our competitors?
