LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

  • I made a cold call that led to a full CNA appointment. We are always told to get a budget, but they wouldn’t give me one. However, they told me they wouldn’t bat an eye at any amounts as long as it is something they feel would work for them. It is a roofing company and I am unsure how to approach this without a budget. I don’t want to go too high or too low. Any suggestions?
  • I work in a smaller market. Our local businesses are definitely no-nonsense types. They don’t like sales pitches like “million dollar ideas”. Do you have any other headlines that are more community/local focused, but not overused?
  • How do you get past people who say, “Well I’m just not interested.”?