As you are talking to boat dealer prospects, keep these three key marketing trends in mind.
1. New Boat Sales on the Rise
After 5 years of decline, new boat sales are finally coming back. New boat sales rose around 5% in 2011 according to the National Marine Manufacturers Association.
2. Pre-Owned Boats Dominate Boat Sales
Pre-owned boat sales remained strong over the past few years. During the recession pre-owned boat sales declined by 7% versus 55% for new boat sales. (Source: National Marine Manufacturers Association)
3. Pontoon and Runabout Boats Sales Strongest
During this year’s winter boat shows, pontoon and runabout boats had the strongest sales as reported by BoatingIndustry.com
