LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

  • A lot of my clients seem to be very hesitant to sign a contract right now, but they of course, want the advantages like price breaks and popular time slots. What advice do you have for this situation?
  • Could you please repeat the concept of starting at the client’s 20 yard line, and not our own?
  • Are you suggesting that we come in to the first appointment with a proposal?