LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

  • Our manager is beginning to put more pressure on us to sell our digital products. Do you think this is a good idea while we still have plenty of station inventory to sell?
  • How can I sell local retail stores when online and Facebook kept them going last year for free?
  • I’m trying to get a new brewery in town to advertise with us but they keep saying they don’t have the money for it right now. I can’t seem to convince them to advertise with us even though I know they would get more business if more people knew they were there. How can I convince them to work marketing into their budget plan?
  • Many of our local restaurants today seem to think month-to-month, not year-to-year. How do I deal with that mentality?