Paul Weyland, LBS Broadcast Selling Expert, answers LIVE questions from broadcasters! In this session:

  • Have you ever worked with city and county governments on marketing campaigns to promote their areas? If so can you elaborate and share ideas?
  • We are in a small town that is media saturated. How can we stand out as a media company? We do have the most radio listeners in the county across our 4 stations.
  • Our company primarily sells broadcast and digital. I’ve recently landed an account (the first for our company), where I am now taking care of all their marketing (print included) in multiple states. I would like to work out a separate management fee for all this extra responsibility. Do you have advice on how to figure and establish a management fee?
  • What is the best pitch for the clients who think “Facebook” is the best thing to use?