Over-The-Top - What Every Local TV and Radio Seller Must Know As You Sell For, Or Compete Against, OTT - Part 8 - Q&A

LBS Digital Expert and Co-Founder & Managing Principal at OTTBuyer.com, Mark Landon, answers LIVE broadcaster questions! In this session:

I already sell CTV and OTT. How can I show the correlation between a TV commercial and a web search?
Regarding reporting, how in-depth should the info be? Our current provider only provides the top 5 or 10 impression destinations at the end of a campaign.
What dollar amount of advertising would a client need to spend on CTV in a smaller market to make an impact?
What is a reasonable range to charge clients for targeted display and geofencing?

Over-The-Top – What Every Local TV and Radio Seller Must Know As You Sell For, Or Compete Against, OTT – Part 8 – Q&A