health | Local Broadcast Sales

Healthcare Sales: Barriers and Challenges

Andrea Eliscu provides insight into the minds of healthcare providers to help you break through and get the appointments you need.

Healthcare Sales: Perceived Value

Healthcare Sales Ideas

Andrea Eliscu helps you to develop stronger proposals and define accurate expectations by understanding how healthcare providers perceive the value of advertising.

Healthcare Sales: Overcoming Barriers

Healthcare Sales Ideas

Andrea Eliscu offers strategies for overcoming healthcare provider objections to broadcast advertising.

Healthcare Sales: Healthcare Campaign Example

Healthcare Sales Ideas

Andrea Eliscu walks you through an example of how a television station inOrlando developed a multiplatform advertising campaign for a local healthcare advertiser.

Healthcare Trends

Ad Trends

Eric Moore of Insight Edge looks at trends in healthcare and how you can use them to approach your potential clients.

Online Healthcare Advertising: The New Engine of Growth for Broadcasters

Healthcare Sales Ideas, Sales Ideas Webinars

Stephen Warley and Borrell Associates present detailed research showing where healthcare advertisers are spending their money locally, recommendations on pricing and...

Any examples of effective online + on-air healthcare promotions?

Ask LBS, Healthcare Sales Ideas

The key marketing goal of most healthcare advertisers is education and awareness. I’m always recommending webinars as a an option to pitch to healthcare advertisers. Although some healthcare organizations regularly host webinars, most are...