new car | Local Broadcast Sales

Allowing Yourself to Be an Average Broadcast Seller Is a Formula for Failure – Part 9 – Q&A

Gary Moore Q&A, LBS Webinars - 2022

Gary Moore, LBS President, takes LIVE broadcaster questions! In this session:

Can you tell us more about the Good News newsletter you used to send out to your sales team each week?
How can I motivate a salesperson that lacks motivation?
Finding out big hurdles, expenses & issues that our clients are facing has been helpful in showing that you DO CARE about their business & situation. Heart to heart discussions and doing research in those areas will help to come up with solutions. Our clients know authentic care when they see it and being willing to work with them makes us an asset. Renewals have come through, even in tough situations, because we discussed how what we're doing is going to help keep them in business and growing in difficult times.

Allowing Yourself to Be an Average Broadcast Seller Is a Formula for Failure – Part 8 – Q&A

Gary Moore Q&A, LBS Webinars - 2022

Gary Moore, LBS President, takes LIVE broadcaster questions! In this session:

Can you tell us more about the Good News newsletter you used to send out to your sales team each week?
How can I motivate a salesperson that lacks motivation?
Finding out big hurdles, expenses & issues that our clients are facing has been helpful in showing that you DO CARE about their business & situation. Heart to heart discussions and doing research in those areas will help to come up with solutions. Our clients know authentic care when they see it and being willing to work with them makes us an asset. Renewals have come through, even in tough situations, because we discussed how what we're doing is going to help keep them in business and growing in difficult times.

Approaching Auto Dealers During These Historical Times – Part 5 – Q&A

John Tkac Q&A, LBS Webinars - 2022

John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

What if your dealers don't have any new or used inventory?
I have a Ford dealer where the General Manager won’t see me. Any ideas on how I can get his attention or who else I can approach to discuss a TV and digital campaign?
Can you talk about the high end and luxury vehicle market?
I found out that a used car manager at a key store in our market has a budget. How can I help him get a larger share of the dealer’s overall ad budget?
I have a dealer in my market that says he uses only digital for his marketing efforts. I know that my radio stations and digital assets can help him sell cars. Any ideas how I can address this digital-only mindset?

How To Write A Creative Spot in Minutes – Part 8 – Q&A

LBS Webinars - 2021, Tim Burt Q&A

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

I can’t stand hearing clichés like “one stop shop” or “for all your car needs”. What are your thoughts on this?
After you written a script and it been approved by client, how long does it take you to produce a good spot?
How would you set up a nightclub commercial with the problem of “needing more patrons”? How would you make that problem worse? Also, they offer the same things as other clubs (DJ, Dance floor, Drink Specials, etc.). What message would set them apart from other nightclubs?
How can I use the Subway Map Method for a gun/ammo store that specializes in target shooting and personal protection?
Do you believe there is a benefit to having the business owner or an employee in the ad?
How can I use the Subway Map Method to help with church attendance?
What if the audience can say no to those questions? Why not use demonstrative statements? "Your car could break down any day. Next thing you know, you're paying more for repairs than your car payment. You actually CAN afford to upgrade your ride."

Make A Better Offer (Or Someone Else Will)! – Part 11 – Offer Evaluations

Best Practices, Category Selling, Creative, Digital Webinars, Furniture Sales Ideas, LBS Webinars - 2021, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt, evaluates broadcast clients' offers LIVE! In this session:

Sofa Stimulus Package - Get a new sofa for $1400
Family Hearth and Patio-spring patio sale - Get ready for spring and with every patio set purchased by March 31st, you will get a patio heater free.
Easter Sale/$50 off a full size mattress, $100 off a queen mattress, $200 off a king mattress thru Easter
See well in the sun with American Eyecare's Sunglasses sale. Now through the month of May, get up to 50% off your favorite brand name frames.
Pet Supply Store: Now through Easter, spend $80 and get a goodie bag free!

Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 8 – Q&A

Digital Webinars, Gary Moore Q&A, LBS Webinars - 2021, Leadership Webinars, New Hire Webinars, Radio Webinars, Television Webinars

LBS President Gary Moore takes LIVE broadcaster questions! In this session:

What's the best way to show you care about your clients while still being solution-focused?
What’s your best advice for people new to broadcast sales?
How do you convince veteran sales reps that digital is here to stay and to embrace and learn it? Often, digital is hard to explain and hard to execute and I have several reps who will not take the time to add a digital element into their marketing proposals.

Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 5

Digital Webinars, LBS Webinars - 2021, Leadership Webinars, New Hire Webinars, Radio Webinars, Television Webinars

Your clients and prospects are looking ahead and hoping for days where business gets back to normal… whatever “normal” is and will be. As broadcast sellers, we have never...