ASK LBS: Chiropractors
The Chiropractic industry is one which could benefit from a solid ongoing radio campaign highlighting the various services they offer. These include: manual manipulation for...
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Tags: Article , Ask LBS , Chiropractors , Health Care
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Tags: Automotive Sales Ideas , Videos
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Automotive Sales: Introduction
In this series, John Tkac discusses new tactics for selling more time to local auto dealers. He covers the importance of used car sales, effectively using your...
Read MoreTags: 9 Ways Managers Can Impact Sales , Managers , Videos
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9 Keys for Managers: The First 90 Days
Pat Bryson walks through the crucial first 90 days of a salesperson’s career. The emphasis here is on training for a new-to-sales staff member.
Read MoreTags: Article , Ask LBS , Auto Dealers
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ASK LBS: Positioning Statement for Auto Dealerships
Creating a positioning statement for an auto dealer is an important part of helping them understand the value of advertising with you. The following article is a great place to start when constructing your statement. It is well worth your time as...
Read MoreTags: Article , Ask LBS , Holidays , Mothers Day
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3 Mother’s Day Florist Promos for Radio
Many florists may object to radio advertising because it isn’t visual enough for a product like flowers. Buying flowers for mom on Mothers Day is an emotional decision...
Read MoreTags: Article , Ask LBS , Holidays , Mothers Day
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15 Alternative Prospects for Mother’s Day
Many moms want something different for Mother’s Day beyond the usual dinner out, flowers, cards and jewelry. (Don’t believe it? Ask your mom want she really...
Read MoreTags: Article , Ask LBS , Funeral Homes
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Any promotions ideas for funeral homes?
Of course! Here you go… Client testimonials I would imagine their key strength is the deep relationships they have within the community. They probably even have clients that are generational and are the funeral home of record for their entire...
Read MoreTags: Article , Ask LBS , Digital Basics , Digital Display Ads , Digital Marketing and Promotions , Digital Sales Strategies
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What’s the best way to pitch digital advertising without using jargon?
I get this question a lot from broadcasters: “How do I educate my client about digital advertising?” Honestly, it’s not such much they we have to educate them, but rather we need to educate ourselves about our client’s unique needs. The...
Read MoreTags: Article , Ask LBS , Eye Doctors , Health Care , Healthcare Providers , Healthcare Sales Ideas , Promotions
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What are some marketing ideas for eye doctors?
Here are a few marketing ideas to pitch to eye doctors: Focus on the UniqueFocus on one unique attribute in the broadcast advertising campaign. What specialty is this eye...
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