Ask LBS: Moving and Storage Companies
The following links offer the information and key facts you need to become a semi-expert on the Moving and Storage Industry. First, although this fact sheet may appear...
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HVAC and Indoor Climate Control Promotion Ideas
The main way that HVAC dealers promote their services is that a well-serviced HVAC unit will make a big difference in your electric bill: Of course, the drawback to...
Read MoreAny examples of effective online + on-air healthcare promotions?
The key marketing goal of most healthcare advertisers is education and awareness. I’m always recommending webinars as a an option to pitch to healthcare advertisers. Although some healthcare organizations regularly host webinars, most are...
Read MoreHow can I increase traffic to a local Urgent Care clinic’s website?
First, ask your client what are the three most common reasons someone is going to come into their office and/or website. That information will focus their marketing message. Next, assuming your client’s measure for success is increasing...
Read MoreAny must Dos and Don’ts when picking a hashtag for a campaign?
Like anything else in marketing: Keep it simple Make it memorable Make sure it ties directly into your client’s goal Here are some other hashtag best practices you might find helpful: Hashtag Best Practices Click here for some hashtag best...
Read MoreFacebook Contest Rules
Did you know that most of the Facebook contests radio and television stations run are in violation of Facebook’s promotion guidelines? Yup, it’s true. Here’s a quick reference on the do’s and don’ts of running contests...
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3 Mother’s Day Florist Promos for Radio
Many florists may object to radio advertising because it isn’t visual enough for a product like flowers. Buying flowers for mom on Mothers Day is an emotional decision...
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15 Alternative Prospects for Mother’s Day
Many moms want something different for Mother’s Day beyond the usual dinner out, flowers, cards and jewelry. (Don’t believe it? Ask your mom want she really...
Read MoreWhen you start prospecting, how do you find the decision maker?
Use your social networks, like LinkedIn or Facebook first to see if you have any connections inside the company you are calling on. A personal connection is the most foolproof method for identifying the decision maker you need to set up a meeting...
Read MoreAny promotions ideas for funeral homes?
Of course! Here you go… Client testimonials I would imagine their key strength is the deep relationships they have within the community. They probably even have clients that are generational and are the funeral home of record for their entire...
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