What’s a QR code?
You’ll start hearing the mobile term, “QR code” more and more. What is it? It’s a 2D bar code. When you take a photo of it with your mobile phone, you’ll be linked to a specific website associated with that...
Read MoreHow does geo-fencing work?
First, your station will need to team up with a geofencing provider like Placecast or Location Labs. You’ll sell the geofencing opportunity as part of a larger package that includes broadcast promotion. For example, it...
Read MoreWhat’s the best way to approach restaurants?
Here are some ideas we’ve put together on how to approach restaurants, bars, and nightclubs… LBS Sales Ideas: Night Clubs & Bars LBS Sales Ideas: Restaurants LBS Sales Ideas: Pizza Shops 6 Inbound Marketing Ideas...
Read MoreAny marketing ideas for a restoration business?
There are all different types of restoration businesses from those specializing in buildings to flooring to furniture to antiques to clothing to jewelry, but here are 5 promotion ideas that should work for most of them. Before...
Read MoreWhat’s the best way to pitch digital advertising without using jargon?
I get this question a lot from broadcasters: “How do I educate my client about digital advertising?” Honestly, it’s not such much they we have to educate them, but rather we need to educate ourselves about our...
Read MoreWhat are some promotional ideas for insurance companies?
First, the messaging most local insurance companies and banks want to focus on right now is that they are LOCAL and have deep roots in your community. Keeping that in mind, here are some digital advertising opportunities that...
Read MoreHave any promotional ideas for real estate agents?
In this market, real estate advertisers need to be unique, creative and promote a ton! Here are several digital advertising ideas you can pitch to real estate companies in combination with a broadcast promotion schedule. 1) How...
Read MoreHave any promotion ideas for dentists?
First, great job on using National Dental Hygiene Month as a conversation starter. If you really wanted to go in with a big idea, why not pitch a “30-day dental health plan”? Think of it like an fitness plan, but it’s...
Read MoreWhat are some digital advertising ideas for financial planners?
Remember, there is a big difference between buying a cup of coffee from Dunkin Donuts and getting financial advice, so adjust your expectations accordingly. Everyone’s concerned about their financial well being and people...
Read MoreHave any ideas for wine and beer promotions?
There are lots of interesting ways to promote beer and wine tastings without having to rely on special offers. Remember, you always want to promote drinking responsibly, so lean toward offering advice, expertise and...
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