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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 6 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

  • How do I consistently develop plans that are better than my clients’?
  • Please repeat the 3 things that we are to try for 24 hours.
  • Any ideas on selling to solar companies?
  • How can I diplomatically talk to advertisers about competing with Internet advertising?
  • Inventory has been a big challenge for RV’s, but service is working for them. How much of their message should they shift to service?

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Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 9 – Q&A

Digital Expert Greg Gibbons takes LIVE broadcaster questions!  In this session:

  • Can you talk briefly about click bait on click-through logos, how you get people to not just see the sponsorship logo but click to their website?
  • Is it best to show all options with both on-air & digital together?  How about also showing an on-air only option for comparison?
  • What are some of the social channels we should be sure that we are a part of and that we should then consider offering to our clients?
  • Do you recommend itemizing invoices by breaking out the different products and costs for each or should that still be presented as one lump sum?

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