Drive Them To The Website!
LBS creative expert Tim Burt discusses the five hurdles that a salesperson must successfully overcome before a client’s web traffic will increase. He also explains why...
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9 Things To Do To Rev Up for 2019
Every one of us can use a boost sometimes! That boost can come in many ways including the implementation of new tools to serve our prospects and clients. Join LBS Broadcast...
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Customer Service…So What’s the Big Deal?
Today’s highly competitive environment challenges broadcast/digital sellers more than ever to add value to their advertisers and prospects experience. Customer service is...
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Q&A on Closing Your Most Difficult Sales – Part 3
Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:
- I have an Amiable client who won’t make a decision without checking with others in her organization. Any suggestion on how I can close this kind of client more often?
- I work with a team of advertising sales people at a university. What kinds of suggestions do you have for teaching them to become responsible sales people for clients, especially as it relates to rapport?
- How do you handle a client who has someone else talk to you after a meeting? Maybe a Dominant at first, but now an Amiable.
Q&A on Closing Your Most Difficult Sales – Part 1
Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:
- Why is it so hard for me to get a few minutes with my Dominant auto dealers?
- My manager doesn’t like me to stop and see a client without a purpose, but you say that Expressive clients like you to stop in to say “hi”. Why is that?”
- How do you recover if you identify a client’s communication pattern incorrectly?
- Is it a good idea to categorize my clients based on their communication pattern?
- I find it hard to deal with Analytical prospects. Do they REALLY need all the information they ask for?
Digital Ad Opportunities Q&A – Part 3
Jeff Knauss answers LIVE broadcaster questions! In this segment:
- What steps should a broadcast group take to expand its digital offerings beyond static banner ads and is there a danger in only offering that type of online ad?
- What is the best method to use to measure cross-platform campaign effectiveness?
- What is an average management fee or commission on digital solutions in a competitive digital market?
- Are there third-party companies you would recommend to run digital on behalf of broadcasters or do you believe this is better done in-house?
Digital Ad Opportunities Q&A – Part 2
Jeff Knauss answers LIVE broadcaster questions! In this segment:
- What are some good ways to combine radio advertising and digital marketing?
- As a sales manager, should I hire digital experts to sell digital and leave my existing team to focus on traditional?
- Are broadcast-driven digital sweepstakes effective in building client awareness and interaction or are consumers weary of these sorts of promotions?
Digital Ad Opportunities Q&A – Part 1
Jeff Knauss answers LIVE broadcaster questions! In this segment:
- What are some ways to increase off-page optimization in SEO?
- What are the best resources to use to learn more about digital marketing?
- Since FaceBook is so cost-effective, how do you compete against them?
- Can you expand on why you feel geofencing is being overused and give us better practices to utilize it correctly?
Digital Ad Opportunities for Today’s Broadcast Seller
Hear first-hand what a broadcaster thinks about how you can personally be more relevant moving forward with your clients by including digital strategies. You’ll find Jeff...
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Powerful Relationship Selling
It’s time to put the “show” back into show business! In this session, Paul Weyland discusses Relationship Selling, How to Turn a Prospect into a Life-Long Customer and...
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