Health Care | Local Broadcast Sales

ASK LBS: Chiropractors

The Chiropractic industry is one which could benefit from a solid ongoing radio campaign highlighting the various services they offer. These include: manual manipulation for...

Any examples of effective online + on-air healthcare promotions?

Ask LBS, Healthcare Sales Ideas

The key marketing goal of most healthcare advertisers is education and awareness. I’m always recommending webinars as a an option to pitch to healthcare advertisers. Although some healthcare organizations regularly host webinars, most are...

How can I increase traffic to a local Urgent Care clinic’s website?

Ask LBS

First, ask your client what are the three most common reasons someone is going to come into their office and/or website. That information will focus their marketing message. Next, assuming your client’s measure for success is increasing...

Have any promotion ideas for dentists?

Ask LBS

First, great job on using National Dental Hygiene Month as a conversation starter. If you really wanted to go in with a big idea, why not pitch a “30-day dental health plan”? Think of it like an fitness plan, but it’s about getting your teeth...

What are some marketing ideas for eye doctors?

Ask LBS

Here are a few marketing ideas to pitch to eye doctors: Focus on the UniqueFocus on one unique attribute in the broadcast advertising campaign. What specialty is this eye...