Approaching Auto Dealers During These Historical Times – Part 6 – Q&A

Approaching Auto Dealers During These Historical Times – Part 6 – Q&A

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John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

  • Do you prefer to give the monthly payment or the vehicle price in a dealer’s ad?
  • What are your thoughts on music jingles for auto commercials?
  • I have a six dealer roof top in my market all owned by a single franchise. This franchise was our biggest client just a couple years ago. How do I respond to them saying “we don’t need your station, we are selling a lot of cars right now.”?
  • No one advertises service. Who’s doing well in addressing their absorption rate?

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Approaching Auto Dealers During These Historical Times – Part 5 – Q&A

Approaching Auto Dealers During These Historical Times – Part 5 – Q&A

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John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

  • What if your dealers don’t have any new or used inventory?
  • I have a Ford dealer where the General Manager won’t see me. Any ideas on how I can get his attention or who else I can approach to discuss a TV and digital campaign?
  • Can you talk about the high end and luxury vehicle market?
  • I found out that a used car manager at a key store in our market has a budget. How can I help him get a larger share of the dealer’s overall ad budget?
  • I have a dealer in my market that says he uses only digital for his marketing efforts. I know that my radio stations and digital assets can help him sell cars. Any ideas how I can address this digital-only mindset?

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Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 7 – Q&A

Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 7 – Q&A

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LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • How do I help a dealer see the ROI from being on my station?
  • Dealers in my market keep telling me that they don’t need to advertise service. How can I overcome that objection? Is it better to approach this from a branding perspective or price/service offers?
  • How do you handle it when dealers don’t want to share their cost per vehicle expenses?
  • Several tier 2 groups are dark for this quarter, are they returning this quarter’s money to the dealers to spend locally or will it carry over to next quarter?

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Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 6 – Q&A

Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 6 – Q&A

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LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • Can you define “pump in” and “pump out”? And how can we use that to sell broadcast?
  • How has fewer new vehicles impacted co-op?
  • I understand the math on the CPRV but need more explanation on how it ties to advertising.
  • Is it a good idea to ask dealers who continue to claim that they don’t have new car inventory to advertise that they will pay top dollar for your used car?

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Relief and Hope for Local Auto Dealers – Part 11 – Q&A

Relief and Hope for Local Auto Dealers – Part 11 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • What would be some points of emphasis for selling dealers on buying advertising with a small market station outside of a metro area?
  • In general, how would you pitch a radio and digital package to dealerships?
  • What does the 56% of “Internet” include? Is TV just broadcast TV or does it include cable and the streaming options available now?

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Relief and Hope for Local Auto Dealers – Part 10 – Q&A

Relief and Hope for Local Auto Dealers – Part 10 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • If the copy mentions the website 3 times but the site name is significantly different than the company name, should I include both?
  • What are some tips for covid advertising for used dealers that don’t have a website?
  • Where can I find automotive registration data? – Dorothy

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Relief and Hope for Local Auto Dealers – Part 8 – Q&A

Relief and Hope for Local Auto Dealers – Part 8 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • Inventory seems to be an issue for many of our local dealers. Do you see that changing anytime soon?
  • Our local dealers are still complaining about lack of inventory. How do they address this issue in their advertising?
  • When you said that 2020 the dealers were down, that was in vehicle sales only right? My dealers had less inventory but made much more money because demand was so strong. Each dealer had 4-5 buyers per car so they could ask for a premium, how would you handle that?

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Relief and Hope for Local Auto Dealers – Part 7 – Q&A

Relief and Hope for Local Auto Dealers – Part 7 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • I own an Infiniti.  I only have it serviced at an Infiniti dealer.  However, not every market has one.  How can I appeal to the dealers (especially luxury dealers that are not in every market) to advertise in my market but are hesitant because they are not located here?
  • Are dealers still clamoring to be a pump out dealership or with internet advertising could they care less?
  • How did brands like KIA and Hyundai perform in 2020?

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Relief and Hope for Local Auto Dealers – Part 6 – Q&A

Relief and Hope for Local Auto Dealers – Part 6 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • How small is too small to advertise?
  • I work for an AM station. How do I get over that objection when talking with clients?  We stream on over 60 platforms including radio.com….
  • Manufacturers were closed down for a bit of 2020 due to COVID.  Our local dealers report that their lack of new car/truck inventory was what hurt sales.  That also led to their lack of used car inventories.  What effect did the lack inventory have on the overall 2020 sales numbers?

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