Relief and Hope for Local Auto Dealers – Part 11 – Q&A

Relief and Hope for Local Auto Dealers – Part 11 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • What would be some points of emphasis for selling dealers on buying advertising with a small market station outside of a metro area?
  • In general, how would you pitch a radio and digital package to dealerships?
  • What does the 56% of “Internet” include? Is TV just broadcast TV or does it include cable and the streaming options available now?

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Relief and Hope for Local Auto Dealers – Part 10 – Q&A

Relief and Hope for Local Auto Dealers – Part 10 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • If the copy mentions the website 3 times but the site name is significantly different than the company name, should I include both?
  • What are some tips for covid advertising for used dealers that don’t have a website?
  • Where can I find automotive registration data? – Dorothy

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Relief and Hope for Local Auto Dealers – Part 8 – Q&A

Relief and Hope for Local Auto Dealers – Part 8 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • Inventory seems to be an issue for many of our local dealers. Do you see that changing anytime soon?
  • Our local dealers are still complaining about lack of inventory. How do they address this issue in their advertising?
  • When you said that 2020 the dealers were down, that was in vehicle sales only right? My dealers had less inventory but made much more money because demand was so strong. Each dealer had 4-5 buyers per car so they could ask for a premium, how would you handle that?

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Relief and Hope for Local Auto Dealers – Part 7 – Q&A

Relief and Hope for Local Auto Dealers – Part 7 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • I own an Infiniti.  I only have it serviced at an Infiniti dealer.  However, not every market has one.  How can I appeal to the dealers (especially luxury dealers that are not in every market) to advertise in my market but are hesitant because they are not located here?
  • Are dealers still clamoring to be a pump out dealership or with internet advertising could they care less?
  • How did brands like KIA and Hyundai perform in 2020?

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Relief and Hope for Local Auto Dealers – Part 6 – Q&A

Relief and Hope for Local Auto Dealers – Part 6 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • How small is too small to advertise?
  • I work for an AM station. How do I get over that objection when talking with clients?  We stream on over 60 platforms including radio.com….
  • Manufacturers were closed down for a bit of 2020 due to COVID.  Our local dealers report that their lack of new car/truck inventory was what hurt sales.  That also led to their lack of used car inventories.  What effect did the lack inventory have on the overall 2020 sales numbers?

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Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 9 – Q&A

Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 9 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

  • Can you repeat what you closed the session with?  I missed it.
  • We’re a public television station, and we’re very limited in what we can specifically drive or advertise.  What are some ideas on a “goodwill” type auto advertisement that isn’t selling a specific product, payment, etc.?  We can definitely push to their website, so that’s great, but what else might be a good strategy without us getting in hot water with our restrictions?
  • If a dealer advertises Certified Pre-Owned Vehicles, does the factory still offer co-op dollars?  My local dealer has good co-op, but we have always advertised new cars.

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Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 8 – Q&A

Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 8 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

  • In our market we have one owner group that has multiple stores carrying the same brand.  Example: 2 BMW stores just 20 minutes apart in the metro.  Historically, these individual stores operate as competitors and do not/will not share a campaign or have continuity in their messaging.  Do you agree with this approach?  I would like to see them combine efforts and make a larger impact with their dollars.  Any advice on how to get them to do that?
  • I’ve had a dealer tell me that they can’t hold onto used/pre-owned inventory. They go out the door as fast as they get them. What can we tell them?  How long does it take for the used car auctions to ramp back up to meet demand?
  • What would you recommend to an account exec that needs more experience with dealers and has historically felt more comfortable working with other categories?
  • When cold calling a dealership for the first time, what would you suggest we say on the phone/in person to get an appointment? “Getting your fair share of the comeback” is great, but what else can I do?

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Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 7 – Q&A

Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 7 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

  • How do we drive business to a dealership and show that it came from our station?
  • Are most newly-shipped vehicles going to a certain part of the country or spread out to all dealers?
  • How do you handle it when a dealer is on board to advertise, but their agency is telling them no due to our ratings?
  • We have massive news website, about 200,000 unique visitors per month.  What/how do we sell a combo of radio ads and our news website?

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Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 6 – Q&A

Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 6 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

  • I’m not having vehicle sales issues with my dealers, but they’re suffering in service. Is this true in other areas of the US? I’m in the mid-Atlantic.
  • Do you have any Ideas for ads/promotions for the new Bronco??
  • I work with two dealers – one domestic, one foreign – both of whom are very light on inventory and who want to air ads promoting “WE WANT TO BUY YOUR LATE MODEL USED CAR”. My question is, what would you advise as a creative approach to this type of ad?
  • Can you source the numbers listed in the deck?

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